NorCal BMA’s 75th Anniversary Anthology “Inception to Inspiration” — Part IV

1980-2000: Marketing’s Big Bang

The 1980’s were jam packed with marketing advances and excitement. Let’s take a look at the remarkable acceleration of innovation during that decade:

  • Bar code scanners were introduced, and retailers began to collect consumers’ behavioral data on the spot
  • Database marketing emerged as the precursor to CRM—and so did relationship marketing
  • Nike’s “Just Do It” Campaign kicked off
  • Spam—ugh—was born

In 1982, Digital Equipment Corporation (DEC) became the first tech company to run a TV ad. At the time it was a really big deal. Today, nobody even remembers it.

In 1984, only two years later, Apple computer aired its legendary “Sledge Hammer” Ad. With its play on George mckennablogpostOrwell’s “1984,” it’s an important part of our marketing and cultural history and really fun to watch. And guess what? Regis McKenna, the creator of that ad is one of the headliners at our gala 75th anniversary celebration. I’m sure you’ll find his insights fascinating! Read More