Happy Hour Roundtable, September 25, 2017
25 Lusk, 25 Lusk St, San Francisco, CA

B2b Nurture Beyond Email for More MQLs and Pipeline

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

Speaker Event, October 19, 2017
HPE HQ, 3000 Hanover St, Palo Alto, CA, 94304

Using Artificial Intelligence to Drive Customer-Centric Marketing

Artificial Intelligence (AI) is not a science fiction about Robots anymore.

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

Come find answers and the right questions to ask to make AI work for you and your business.

Happy Hour Roundtable, October 23, 2017
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA

Hack Your Funnel

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team. Come join us for a lively discussion led by Jenny Coupe of Akamai Technologies and an accomplished marketing professional.

Speaker Event, November 9, 2017
HPE HQ, 3000 Hanover St, Palo Alto, CA 94304

Communicating Marketing’s Performance: The CMO Dashboard

While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

Come, join SiriusDecisions Research Director Marcia Trask, for an exciting session on CMO dashboards where she will explore key areas...