Tracy Sestili


Designing the Customer Journey through ABM

Happy Hour Roundtable, June 10, 2019; 6:00–8:00 pm Savvy Cellar Wine Bar & Wine Shop; 750 West Evelyn Avenue; Mountain View, CA 94041

Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.

What you'll learn if you come to this session:

  • Approaches to mapping out an effective ABM strategy
  • Tactics that work
  • How to measure success: metrics that matter
  • How to achieve double-digit success rates

Tracy Sestili, VP Growth Marketing and Head of Marketing at SparkPost
Tracy is the Head of Marketing at SparkPost, an email intelligence platform and is a full-stack performance marketer with over 15 years experience in demand generation, digital and social, and marketing operations. Prior to her work at SparkPost, Tracy worked at Cisco, CA Technologies, and TiVo as well as being a digital marketing strategy adjunct professor at U.C. Berkeley Extension and San Francisco State University.

David Pitta
Erik Archer Smith
Ashesh Satvedi

BrightTALK Local, Silicon Valley

Tuesday, June 18th; 4:00pm–7:00pm Opal Event Center; 251 Castro Street, Suite B; Mountain View, CA 94041

Join BrightTALK’s CMO David Pitta and local marketing visionaries as they set the stage for an evening of conversations on content and demand marketing. Their presentation will be surrounded by time to chat with other innovative marketers over food and drinks and will cover:

  • Working closely and effectively with content marketers
  • Making the most of data in an increasingly regulated world
  • Structuring and building a modern marketing team
  • Blending digital with in-person events to drive demand
  • What makes Silicon Valley such a special place to be a marketer

Featuring David Pitta, CMO, BrightTALK; Erik Archer Smith, Marketing Director, ABM, Treasure Data; and Ashesh Satvedi, Head of Digital Events – Marketing, Box.

4:00pm: Arrivals, networking
5:00pm: Panel presentation
6:00pm: Networking, drinks, snacks and meet the BrightTALK team!
6:45pm–7:00pm: Wrap-Up