CX in the Age of Choice

CX in the Age of Choice

Special Partner Event, 11:00 AM – 2:00 PM, January 24, 2019
Detati Digital Marketing, 265 Caspian Drive, Sunnyvale, CA 94087

Customer Experience is one of the most significant, success-defining efforts in marketing today. The stats say it all:

  • 80% of business buyers expect companies to respond and interact with them in real time (eConsultancy)
  • 86% of those who received a great customer experience were likely to repurchase from the same company. This is compared to just 13% of those who received a poor CX. (Tempkin Group)
  • CX leaders delivered compound annual revenue growth rates (CAGR) of 17% compared to just 3% for CX laggards (Forester)

It’s also one of the more volatile aspects that business marketers are confronted with. There are a variety of channels, decision makers and their subsequent customer journeys that require more analysis and design action in the Age of Choice.

This unique event brings leaders in CX together to address how business marketers can not only keep up with the variety of content, channels and digital interactions but how they can learn from and tap into the vast amount of choice audiences have to engage with a brand. From dynamic persona development, to differentiated experiences, to cross-channel orchestration, you’ll be sure to leave this event with actionable insights. Hear from marketing executives and leading CX architects about how companies of all sizes are engaged in this necessary commitment.

Speakers: Michael Ruby, Creative Director (Creative and Content Studio) at Flexport; Ted Kohnen, President of digital marketing agency, Retina; William Furlong, Advisor and Board Member at B2B Marketing

Funnel Optimization

Funnel Optimization

Happy Hour Round-table, 6:00 PM – 8:00 PM, January 28, 2019
Savvy Cellar Wine Bar & Wine Shop, 750 West Evelyn Avenue, Mountain View, CA 94041

B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

Come to this session to network with your B2B Marketing Peers and Learn:

  • How to discover what your buyers won’t tell you and hear how that helped Bay Area SaaS start-ups fix their funnel and continue to grow. It’s not just TOFU anymore!
  • We uncovered what needed to be changed in the long, tortuous purchase cycle to avoid stalled deals and increase conversion rates and close rates.
  • The group will leave with a clear understanding of the 5 steps to fix their full funnel. And it will be fun.

Speakers: John Eng, ex-CMO of New Voice Media; Wayne Cerullo, Founder B2P Partners

Check out the McNutt Scholarship Fund!

Your sponsorship of the Scholarship Fund allows us to help students in need further their education and achieve fulfilling careers in the broad discipline of marketing. We welcome donations from organizations and individuals to continue this important scholarship fund and reach more students.