25 Lusk Restaurant


Happy Hour Roundtable, February 27, 2017
Twenty Five Lusk, 25 Lusk St, San Francisco, CA 94107

Fueling Demand Generation with Social Selling

FEATURED SPEAKER: Jock Breitwieser, Head of Corporate Communications at TriNet

Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads. A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications. While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency. This roundtable gives you specific examples of how demand generation and corporate communications can work in sync to increase business success.

Grover Righter

Monthly Meeting, March 9, 2017
NetApp, Building 7, 1345 Crossman Ave, Sunnyvale, CA 94089

Return on Marketing Investment Using a Data Science Approach

FEATURED SPEAKER: Grover Righter, Chief Scientist at Lever10 Inc

Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with Salesforce.com CRM) presented.

George C. McNutt

Application Deadline Extended!

NorCal BMA George C. McNutt Scholarship Fund

Open to Qualified Students at Select NorCal Universities: University of California at Berkeley, Notre Dame de Namur in Belmont, and San Jose State University

Application Deadline is NOW March 1, 2017
The Northern California Business Marketing Association on behalf of the George C. McNutt Scholarship Fund invites students to apply for two scholarships that will be awarded to students with a declared major in marketing, advertising, communications or a related discipline.