NorCal BMA Evening Program — September 24, 2014

Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media

Just Media

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Dick Reed, CEO of Just Media, 2014 winner of the sfBIG Boutique Agency of the Year Award, returns to the BMA to give an update to his previous session on the “dirty secrets of ad technology.”

In this new session, Dick lifts the lid on the ways the agency is continuing to handle the exploding ad technology environment. In addition, he addresses how the integration of ad technologies across data, paid social and content marketing is becoming an even more important part of delivering marketing success. This session is of interest to marketers at all levels; from senior executives who need to keep up-to-date on the marketing mix evolution, through to marketing practitioners who want to get practical ideas they can put to test for themselves.

Wednesday – September 24, 2014
5:30pm – 8:00pm
2225 East Bayshore Road, Palo Alto, 94303
BMA Members: $30/pp
Non-Members: $45/pp
* Includes Appetizers & Soft Drinks
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About Our Speaker:


Dick Reed, Just Media, Inc., CEO is a 20 year advertising veteran, originally working on the publishing side, selling advertising and publishing technology magazines in the UK and Europe before joining Just Media London in 1996. Dick created the agency’s online team in 1998 and was then appointed as CEO of Just Media, Inc., in 2002. He has provided strategic insight and campaign development for clients such as EMC, Juniper Networks, HP, Fujitsu, Motorola, Autonomy, Toshiba, Salesforce, Applied Materials, VMware, Hitachi Data Systems as well as fast growth start ups like Wildfire, Box, Bigfix and Nexsan.

Dick has featured as an invited speaker/commentator for brands such as Forbes CMO channel, Economist, GigaOm and as a media analyst for Global news network Al Jazeera. Dick has also featured as a speaker/panelist at events such as DMA and Tech Target conferences and presents regular media educational sessions for marketers and publishing executives.

Emeryville based Just Media, Inc., is a 16-year old media agency specializing in all aspects of campaign management for search, lead generation, demand generation and branding with a focus on advanced analytics, performance tracking and optimization. Media agnostic, the agencys’ campaigns will be found across a full range of media platforms including TV, radio, out of home, and print as well as every conceivable web and mobile form from rich media campaigns, web events, content programs, virtual shows, content syndication and data driven, real time . The agency also services clients in verticals and other B2B segments including financial services, HR resource management and green technology.

June 25, 2014 — NorCal BMA Evening Program

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World

Cascade Insights

Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.

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May 28, 2014 — BMA NorCal Evening Program

What it Takes to Succeed When Automating Your Demand Generation

Head of Marketing & Partnerships,
NextPrinciples (a Leadformix client)
Patty Nghiem
Vice President of Marketing and Alliances,
Dataguise (an Act-On client)
Adam New-Waterson
Marketing Technologist,
BloomReach (a Marketo client)
Bray Coleman
Digital Marketing Senior Consultant,
FICO (an Oracle-Eloqua client)

Marketing automation technologies promise to help B2B marketers better engage customers, increase pipelines, and allow marketing and sales to collaborate more efficiently as they drive company revenue. Fifteen or more years into this journey, many marketers still struggle to extend their automation efforts – including lead nurturing, scoring, and recycling – beyond the basic outbound communication popularized by email software solutions. What does it take to make marketing automation deliver more qualified demand that demonstrates marketing’s real ability to drive business results?
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April 2, 2014 — Brand Roundtable

Creating the Brand Experience using Short Video

Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
Wednesday – April 2nd
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course 
1875 Embarcadero Road
Palo Alto, CA 94304

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April 23, 2014 — BMA NorCal Evening Program

Brand, Marketing, and Customer Experience with Kerry Bodine

Special Meeting Location for April — The SF Offices of Demandbase
301 Howard Street

Kerry Bodine
Speaker :: Consultant :: Educator

Online Registration has closed at this time. We welcome you to join us at the event and register at the door.
Onsite Member $40
Onsite Non-Member $55

Silo’ed organizations inevitably create disjointed experiences for customers. One of biggest — and most overlooked — problems in the customer journey stems from the seemingly unbridgeable gulf between marketing and the rest of the organization. Marketing communications that aren’t aligned with the true capabilities of the organization set sky-high customer expectations that are impossible to match. Fortunately, several relatively simple tools can help employees on both sides of the chasm work together to provide an on-brand experience that delights customers.
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March 26, 2014 — NorCal BMA Evening Program

Big Data: What Are The Challenges and Opportunities For B2B Marketers?

Vice President, Global Marketing
Manu Kaushik
Director, Marketing
Blue Coat
Franz Aman
Senior Vice President, Strategy and Operations
Laura Ramos
Vice President and Principal Analyst,

Firms as diverse as energy companies, high-tech/telecom, and financial firms recognize that the power of data comes through when they expand their analysis to predict the next step that a buyer may take. How can B2B marketers use analytics to connect marketing activity to business success and use its predictive capabilities to make their firms more customer-obsessed?
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