Happy Hour Roundtable, January 30, 2017

Incorporating Account Based Marketing into a Traditional Demand Generation organization - A Hybrid Approach

FEATURED SPEAKERS: Mike Goldgof and Beth McCullough, WhiteHat Security

WhiteHat Security has been in the business of securing web applications for 15 years. It had a well-established traditional demand generation model and mix of marketing program to reach lead goals. Now looking for ways to target and reach more of those ideal customers, what steps did it take to expand on that to incorporate account-based marketing into their practices?

George C. McNutt

New! NorCal BMA George C. McNutt Scholarship Fund

Open to Qualified Students at Select NorCal Universities: University of California at Berkeley, Notre Dame de Namur in Belmont, and San Jose State University

Application Deadline is February 15, 2017
The Northern California Business Marketing Association on behalf of the George C. McNutt Scholarship Fund invites students to apply for two scholarships that will be awarded to students with a declared major in marketing, advertising, communications or a related discipline.