Mark Weiner

Monthly Meeting, May 11, 2017
HPE, 3000 Hanover Street, Palo Alto, CA 94304

Positioning and Messaging Strategies for Effective Marketing

FEATURED SPEAKER: Mark Weiner, Chief Marketing Officer at Versa Networks

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging. Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

Happy Hour Roundtable, May 22, 2017
Turn, 295 Main St., Los Altos, CA 94022

Gaining Truth and Actions from Attribution

FEATURED SPEAKERS: Abdallah Al-Hakim, Business Operations Manager at Bluejeans, and Christine Vermes, VP of Marketing at Full Circle Insights

Attribution has been a hot marketing buzzword. And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.

While B2B marketers have been catching on quickly, the promises of attribution still outpace the practice. Measuring attribution without actionability is still useless.