Monthly Meeting, January 12, 2017
Map Value Creation for greater Customer Relationship Intelligence (CRI)
FEATURED SPEAKER: Linda Sharp, CEO, Religence
In the global economy of the 21st century, products have become commodities. Global companies can match the features and prices of almost any product in any industry. What then can companies do to differentiate their offering and add customer value?
New! NorCal BMA George C. McNutt Fund Scholarship
Open to Qualified Students at Select NorCal Universities: University of California at Berkeley, Notre Dame de Namur in Belmont, and San Jose State University
Application Deadline is February 15, 2017
The Northern California Business Marketing Association on behalf of the George C. McNutt Scholarship Fund invites students to apply for two scholarships that will be awarded to students with a declared major in marketing, advertising, communications or a related discipline.