Grover Righter

Monthly Meeting, March 9, 2017
NetApp, Building 7, 1345 Crossman Ave, Sunnyvale, CA 94089

Return on Marketing Investment Using a Data Science Approach

FEATURED SPEAKER: Grover Righter, Chief Scientist at Lever10 Inc

Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with CRM) presented.

Happy Hour Roundtable, March 27, 2017
Savvy Wine Cellars, Mountain View

Innovation in Mapping to the Human Experience

Shobhana Viswanathan, Director of Product Marketing at VMware within the Cloud Management Business Unit
Sasha Frljanic, Chief Experience Officer at Indigo

Today, customer experience leaders are setting new standards, and companies can no longer compete on features alone. To succeed, companies have to understand what their end-to-end customer experience is, their expectations from your brand, what their experience is now, and how to improve it. Learn about best practices in experience mapping so you can clearly show who, where, when, and how your customers interact with your brand, product, or service.

George C. McNutt

Application Deadline Extended!

NorCal BMA George C. McNutt Scholarship Fund

Open to Qualified Students at Select NorCal Universities: University of California at Berkeley, Notre Dame de Namur in Belmont, and San Jose State University

Application Deadline is NOW March 1, 2017
The Northern California Business Marketing Association on behalf of the George C. McNutt Scholarship Fund invites students to apply for two scholarships that will be awarded to students with a declared major in marketing, advertising, communications or a related discipline.