Kiyoto Tamura

Monthly Meeting, April 13, 2017
NetApp, Building 7, 1345 Crossman Ave, Sunnyvale, CA 94089

How to Use Customer Data for Marketing Success

FEATURED SPEAKER: Kiyoto Tamura, VP of Marketing at Treasure Data

Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data  to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).

Happy Hour Roundtable, April 24, 2017
Twenty Five Lusk, 25 Lusk St, San Francisco, CA 94107

Drive Marketing Performance by Winning the Renewal of Your Employees

FEATURED SPEAKER: Robert Becker, Senior Talent Development Manager at Salesforce

At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Mark Weiner

Monthly Meeting, May 11, 2017
NetApp, Building 7, 1345 Crossman Ave, Sunnyvale, CA 94089

Positioning and Messaging Strategies for Effective Marketing

FEATURED SPEAKER: Mark Weiner, Chief Marketing Officer at Versa Networks

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging. Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.