Happy Hour Roundtable Event, July 30, 2018
Savvy Cellar Wine Bar and Wine Shop, Mountain View, CA 94041

Speaker: Hang Black, Sr. Director – Global Sales Enablement, 8x8. Has over 25 years of diverse experience in the high tech industry, including engineering, product management, inbound marketing, outbound marketing, and sales.

Speaker: Tobias Yergin, Director, Strategic Services, The Chasm Institute. He has over 25 years of management + executive-level experience with tech-based growth companies in Silicon Valley, including VMware, Citrix, Panasonic and Intel.

Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan. Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

Come by and learn about your future frameworks!

Checkout the McNutt Scholarship Fund!

Your sponsorship of the Scholarship Fund allows us to help students in need further their education and achieve fulfilling careers in the broad discipline of marketing. We welcome donations from organizations and individuals to continue this important scholarship fund and reach more students.