October 22, 2014 — NorCal BMA Evening Program

What CEOs Expect from their Marketing Leadership


Hear what four CEOs want Marketing to deliver today:

Come learn fresh insights to maximize your marketing career and hear what executives are counting on from you to ensure business growth.


PETE HAYES
Co-principal,
Chief Outsiders
DONNA J.H. NOVITSKY
CEO,
Yiftee
ANURAG KUMAR
CEO,
iTexico
PETER JACKSON
CEO,
Ziploop
Anil Kaul
CEO,
Absolut Data

As marketing professionals, we often find ourselves sharing our experiences and expertise with our peers. But what really matters to our businesses or our CEOs?

Come hear four mid-size company CEOs from regional high-growth technology companies share their expectations and what they expect from their marketing executives. What’s most important? When are they thrilled and when are they disappointed? In their eyes, what’s the difference between a marketing wizard and a CMO? You’ll want to find out.

Moderated by Pete Hayes, Principal, Chief Outsiders, LLC

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Recap: The Power of Gamification to Create Engaged and Inspired Customers

We saw all the die-hard B2B marketers at the August monthly meeting – still working hard while everyone else is on vacation.  You missed a good one but here are some highlights from Rick’s presentation which was thought provoking indeed:

Gamification has been with us for some time but was traditionally used in sales.  Today, gamification can be applied across the board in both B2B and B2C and is limited only by your imagination.   He introduced us to the term Lagniappe (pronounced Lan yap):  Something unexpected that sets you apart – a key element in any gamification strategy.  He also pointed out that one of the most receptive audiences to Gamification is Millennials because they grew up with technology.

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September 24, 2014 — NorCal BMA Evening Program

Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media


DickReed-Headshot
DICK REED
CEO,
Just Media

Dick Reed, CEO of Just Media, 2014 winner of the sfBIG Boutique Agency of the Year Award, returns to the BMA to give an update to his previous session on the “dirty secrets of ad technology.”

In this new session, Dick lifts the lid on the ways the agency is continuing to handle the exploding ad technology environment. In addition, he addresses how the integration of ad technologies across data, paid social and content marketing is becoming an even more important part of delivering marketing success. This session is of interest to marketers at all levels; from senior executives who need to keep up-to-date on the marketing mix evolution, through to marketing practitioners who want to get practical ideas they can put to test for themselves.

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August 27, 2014 — Norcal BMA Evening Program

The Power of Gamification to Create Engaged and Inspired Customers


rickdemarco
RICK DEMARCO
Managing Director, West Coast Operations,
Inward Consulting

Check out registration at the front door

Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick will share his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies. He will show how brands can engage and inspire their customer by leveraging the power of their employees to create those exceptional customer experiences. There is mounting empirical evidence that directly correlates an engaged and inspired workforce to greater sales growth, profitability, shareholder value, and customer satisfaction and loyalty. Gamification is a key tool leading companies are using to achieve this goal.

At this event, you will walk away with:

  1. A better understanding of what Gamification is and what it isn’t
  2. Knowledge of the mechanics of an effective program and an understanding of why it works
  3. Examples of programs directed at both employees and customers
  4. Key factors to consider in building a gamification program.

We’ll also have some fun actually experiencing the impact of Gamification in an engaging activity. Join us as we explore the power of this emerging trend that creates engagement and inspiration with both your employees and your customers, and drives increased loyalty and growth.

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June 25, 2014 — NorCal BMA Evening Program

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World


seancampbell
SEAN CAMPBELL
CEO,
Cascade Insights

Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.

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May 28, 2014 — BMA NorCal Evening Program

What it Takes to Succeed When Automating Your Demand Generation


Vijay
VIJAY RAMAWAMY
Head of Marketing & Partnerships,
NextPrinciples (a Leadformix client)
Patty Nghiem
PATTY NGHIEM
Vice President of Marketing and Alliances,
Dataguise (an Act-On client)
Adam New-Waterson
ADAM NEW-WATERSON
Marketing Technologist,
BloomReach (a Marketo client)
Bray Coleman
BRAY COLEMAN
Digital Marketing Senior Consultant,
FICO (an Oracle-Eloqua client)

Marketing automation technologies promise to help B2B marketers better engage customers, increase pipelines, and allow marketing and sales to collaborate more efficiently as they drive company revenue. Fifteen or more years into this journey, many marketers still struggle to extend their automation efforts – including lead nurturing, scoring, and recycling – beyond the basic outbound communication popularized by email software solutions. What does it take to make marketing automation deliver more qualified demand that demonstrates marketing’s real ability to drive business results?
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