CIelo Bar, Santana Row

Summer Mixer, August 15, 2017
Hotel Vitale — 8 Mission Street, San Francisco, CA

All work and no play makes B2B marketers miss deadlines!

Join the NorCal BMA on August 15th at the Hotel Vitale in San Francisco for an evening of cocktails, appetizers, and networking. The hotel near the Ferry Building provides the perfect backdrop for relaxing, meeting new connections, and re-connecting with old friends and colleagues. With views of the San Francisco Bay and the Bay Bridge, this is the perfect venue to enjoy a nice summer evening while feeding your professional growth.

Happy Hour Roundtable, August 21, 2017
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA

Launching ABM with Your Sales Team—Ensuring Alignment and Success

Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication. Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.

Monthly Meeting, September 12, 2017
HPE HQ, 3000 Hanover St, Palo Alto, CA 94304

Bridging Brand and Demand – A Customer First Approach to Marketing

People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure.

Join industry veterans Sabrina Galati and AJ Resnick as they discuss technique on how to build more integrated marketing programs that eliminate friction at the point of purchase.

Happy Hour Roundtable, September 25, 2017
25 Lusk, 25 Lusk St, San Francisco, CA

B2b Nurture Beyond Email for More MQLs and Pipeline

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

Speaker Event, October 19, 2017
HPE HQ, 3000 Hanover St, Palo Alto, CA, 94304

Using Artificial Intelligence to Drive Customer-Centric Marketing

Artificial Intelligence (AI) is not a science fiction about Robots anymore.

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

Come find answers and the right questions to ask to make AI work for you and your business.