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Branding Roundtable - February 3
Data Modeling and Profiling
Using data modeling and profiling you can discover more about your customer by measuring and marketing to lifestyle behavior.
Leslie Brell, a list consultant with InfoGroup-Walter Karl, will share her proven customer modeling techniques.
Sales Lead Roundtable - February 4
Sales Realities in Lead Qualification
This event is for demand gen marketers and sales managers who want to improve their sales lead programs by better understanding what is needed for success from both sides’ perspectives.
Public Relations Roundtable - February 10
Do's and Dont's of Crisis Public Relations
In this interactive roundtable, we will discuss how to handle a crisis situation with traditional PR as well as special considerations for social media.
eMarketing Roundtable - February 11
The Hottest e-Marketing Trends in 2010
Will social media take over email? What tricks does Google have up it’s sleeves? We’ll explore all of these subjects and more in a round-up of emerging e-marketing trends which will affect you in 2010.
Product Marketing Roundtable - February 18
Creating Breakthrough Products Through Collaborative Play
Looking for ways to come up innovative, new products? Innovation Games® are serious games for working with customers and stakeholders to create higher value products and services.
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