Karen Halstead


Chris Hubble

B2B Speed to Market(ing)

Happy Hour Roundtable, Monday, March 18, 2019; 6–8 PM PDT
Savvy Cellar Wine Bar & Wine Shop; 750 West Evelyn Avenue; Mountain View, CA 94041

Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.

Actionable market research was able to show the value of the multimedia approach including local/national media placements, LinkedIn Marketing Solutions, Influencer Marketing tactics, and more. What used to take an eternity (in the marketing world) now takes just a few weeks, and we will share our approach to getting to market and identifying results before your next quarter begins,

Success metrics included lifts in Unaided Awareness, as well as strong traction on key perception KPI's that significantly closed the gap with their larger more well-known competitors.

Join Karen Halstead, Founder of Ways & Means, and Chris Hubble, Founder of Pop Research, to learn how they leveraged new technologies in a changing media landscape to efficiently and quickly get product and marketing research results.

Check out the McNutt Scholarship Fund!

Your sponsorship of the Scholarship Fund allows us to help students in need further their education and achieve fulfilling careers in the broad discipline of marketing. We welcome donations from organizations and individuals to continue this important scholarship fund and reach more students.