October 22, 2014 — NorCal BMA Evening Program

What CEOs Expect from their Marketing Leadership

Objective for this Executive Event

To provide BMA member marketing leaders, at various stages of their careers, fresh insights on how to maximize their career potential and contributions to the companies who are counting on their expertise to ensure business growth.

Chief Outsiders
Anil Kaul
Absolut Data

As marketing professionals, we often find ourselves sharing our experiences, expertise and skill sets with our peers. We talk about what’s working, the latest digital tools, what’s in fashion or passé. But what really matters to our businesses?

In this panel discussion, mid-size company CEOs from regional high-growth technology companies will share their expectations for how they see the marketing executive role. What’s most important? When are they thrilled and when are they disappointed? In their eyes, what’s the difference between a marketing wizard and a CMO? You’ll want to find out.

Moderated by Pete Hayes, Principal, Chief Outsiders, LLC

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September 24, 2014 — NorCal BMA Evening Program

Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media

Just Media

Dick Reed, CEO of Just Media, 2014 winner of the sfBIG Boutique Agency of the Year Award, returns to the BMA to give an update to his previous session on the “dirty secrets of ad technology.”

In this new session, Dick lifts the lid on the ways the agency is continuing to handle the exploding ad technology environment. In addition, he addresses how the integration of ad technologies across data, paid social and content marketing is becoming an even more important part of delivering marketing success. This session is of interest to marketers at all levels; from senior executives who need to keep up-to-date on the marketing mix evolution, through to marketing practitioners who want to get practical ideas they can put to test for themselves.

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August 27, 2014 — Norcal BMA Evening Program

The Power of Gamification to Create Engaged and Inspired Customers

Managing Director, West Coast Operations,
Inward Consulting

Check out registration at the front door

Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick will share his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies. He will show how brands can engage and inspire their customer by leveraging the power of their employees to create those exceptional customer experiences. There is mounting empirical evidence that directly correlates an engaged and inspired workforce to greater sales growth, profitability, shareholder value, and customer satisfaction and loyalty. Gamification is a key tool leading companies are using to achieve this goal.

At this event, you will walk away with:

  1. A better understanding of what Gamification is and what it isn’t
  2. Knowledge of the mechanics of an effective program and an understanding of why it works
  3. Examples of programs directed at both employees and customers
  4. Key factors to consider in building a gamification program.

We’ll also have some fun actually experiencing the impact of Gamification in an engaging activity. Join us as we explore the power of this emerging trend that creates engagement and inspiration with both your employees and your customers, and drives increased loyalty and growth.

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June 25, 2014 — NorCal BMA Evening Program

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World

Cascade Insights

Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.

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May 28, 2014 — BMA NorCal Evening Program

What it Takes to Succeed When Automating Your Demand Generation

Head of Marketing & Partnerships,
NextPrinciples (a Leadformix client)
Patty Nghiem
Vice President of Marketing and Alliances,
Dataguise (an Act-On client)
Adam New-Waterson
Marketing Technologist,
BloomReach (a Marketo client)
Bray Coleman
Digital Marketing Senior Consultant,
FICO (an Oracle-Eloqua client)

Marketing automation technologies promise to help B2B marketers better engage customers, increase pipelines, and allow marketing and sales to collaborate more efficiently as they drive company revenue. Fifteen or more years into this journey, many marketers still struggle to extend their automation efforts – including lead nurturing, scoring, and recycling – beyond the basic outbound communication popularized by email software solutions. What does it take to make marketing automation deliver more qualified demand that demonstrates marketing’s real ability to drive business results?
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April 2, 2014 — Brand Roundtable

Creating the Brand Experience using Short Video

Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
Wednesday – April 2nd
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course 
1875 Embarcadero Road
Palo Alto, CA 94304

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