Public Relations

Press Release 2.0: Utilizing Web 2.0, Social Media, SEO and Multimedia to Enhance Your Press Releases

Are there any communicators out there who couldn’t use more options to get your message out? Web 2.0 to the rescue. At the May PR Roundtable, Northern California Regional Manager for BusinessWire, Joel Tesch, will show you how to use Web 2.0 tools to get maximum exposure for your press releases.

He’ll also address how Web 2.0 social media, Search Engine Optimization and multimedia have created a new playing field for communicators, and give you some pointers on how to play in the new environment. You won’t want to miss this presentation.


Date/Time:
Wednesday May 14th, 2008
8:30 a.m. to 10:30 a.m.

Location:
Hobees Restaurant - Cupertino
21267 Stevens Creek Blvd # 310,
Cupertino, CA 95014
Phone: (408) 255-6010
http://www.hobees.com/cupertino.html

Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.

RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to Diana Hodges no later than 3:00pm May 13th.

Speaker's Biography:
JOEL TESCH is Northern California Regional Manager for BusinessWire where he oversees the company's San Francisco, Silicon Valley and Sacramento offices. Tesch held the position of Northern California Regional Sales Manager since moving to San Francisco in 2006. He began his Business Wire career as an Account Executive in Atlanta in 1999 and was promoted to Charlotte Regional Manager in 2001. In 2005, Tesch became Manager of Sales & Product Partnerships. Prior to joining Business Wire, Tesch worked as an Account Manager for an advertising/marketing agency. He earned a B.A. in Journalism from the University of North Carolina at Chapel Hill.