eMarketing Roundtable

The Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes

Are you pretty sure you know all the potholes on the road to a successful email newsletter? The 2008 MarketingSherpa Report on email newsletters has news for you. At this NorCal BMA roundtable we’ll look in depth at the report and update you on the 12 most common mistakes email marketers make on email strategy and design.

At this session you’ll get practical tips on e-newsletter strategy, including optional frequency, personalization and segmentation, interactivity and deliverability. Join us for a highly informative and interesting roundtable.

Date/Time:
Thursday, May 8th
8:30 a.m. to 10:00 a.m.

Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions

Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.

RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to Laurie Beasley no later than noon on Wednesday, May 7th