eMarketing Roundtable
How to Use Marketing Analytics Tools to Cut Costs and Increase Sales
In today's economy, ROI is more critical than ever. Analytics gives you measurable insights into the effectiveness of your marketing programs. We will cover how to manage multichannel marketing which includes SEO, paid search, email, social networks, radio, TV, newspapers and mobile. We will look at the top enterprise analytics platforms, including Coremetrics, Omniture, and Google Analytics. What works, what doesn't work, and how to manage and improve your marketing and sales. You will come away with a solid understanding of analytics.Key takeaways:
• Use analytics to track and manage campaigs in radio, TV, Twitter, email, etc.
• How to use Quality Score to improve ad performance in Google
• Google Analytics or Enterprise Analytics (Omniture, Coremetrics, Unica)?
Date/Time:
Thursday, July 9th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and
Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
(CASH or CHECK ONLY, please)
RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to Laurie Beasley no later than noon on Wednesday, July 8th.
About Our Speaker:
ANDREAS RAMOS, Author of "Search Engine Marketing" (McGraw-Hill, 2009). Co-Founder & Director of Web Business Strategy at The CCG Group. Andreas worked in Silicon Valley dotcom boom at SGI, SUN, and Brio. He wrote one of the first books on web design in 1996. In 2005,Andreas co-founded Position2, a VC-funded search marketing company that grew to 65 staff employees. He is the analytics strategy advisor for Stanford's School of Business. He also manages web marketing for MIT and other corporations. Born in Colombia, Andreas has a Masters from the Universität Heidelberg, Germany, and is fluent in four languages.