eMarketing Roundtable
What Will Be the Hottest eMarketing Trends in 2010?
...and How Should You Begin to Prepare for Them?
Hold onto your cell phone…it’s about to take you on a wild marketing ride! Will social media take over email? What tricks does Google have up it’s sleeves? We’ll explore all of these subjects and more in a round-up of emerging e-marketing trends which will affect you in 2010. Come prepared with your input, perspective and questions. This will be an interactive and thought-provoking discussion, with a number of panelists weighing in.
About Our Speakers:
LAURIE B. BEASLEY is co-founder of a Silicon Valley direct marketing agency, Beasley Direct Marketing, Inc., www.BeasleyDirect.com that has managed campaigns for hundreds of companies, increasing their online marketing performance, and their direct-mail and email delivery and response rates through optimization of offers and advanced personalization. The agency is a recipient of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards. Laurie is the president of the Direct Marketing Association of Northern California, and also is an instructor of email marketing at UC Berkeley Extension.
JOHN THYFAULT, Director of Search Engine Marketing for Vidi Emi, has more than 20 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of pay per click advertising, and search engine optimization, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on Vidi Emi's client's marketing investment for both business-to-consumer and business-to-business markets. Prior to specializing in search engine marketing, John was Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website and also Channel Marketing and National Account Sales for IDG Books Worldwide. Additionally, he helped to manage the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press. John is currently teaching a Search Engine Marketing Fundementals course at the University of California, Santa Cruz, Extension. He has also led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association and the Business Marketing Association.
...and How Should You Begin to Prepare for Them?
Hold onto your cell phone…it’s about to take you on a wild marketing ride! Will social media take over email? What tricks does Google have up it’s sleeves? We’ll explore all of these subjects and more in a round-up of emerging e-marketing trends which will affect you in 2010. Come prepared with your input, perspective and questions. This will be an interactive and thought-provoking discussion, with a number of panelists weighing in.
Date/Time:
Thursday, February 11th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and
Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
(CASH or CHECK ONLY, please)
RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to Laurie Beasley no later than noon on Wednesday, February 10th
About Our Speakers:
LAURIE B. BEASLEY is co-founder of a Silicon Valley direct marketing agency, Beasley Direct Marketing, Inc., www.BeasleyDirect.com that has managed campaigns for hundreds of companies, increasing their online marketing performance, and their direct-mail and email delivery and response rates through optimization of offers and advanced personalization. The agency is a recipient of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards. Laurie is the president of the Direct Marketing Association of Northern California, and also is an instructor of email marketing at UC Berkeley Extension.
JOHN THYFAULT, Director of Search Engine Marketing for Vidi Emi, has more than 20 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of pay per click advertising, and search engine optimization, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on Vidi Emi's client's marketing investment for both business-to-consumer and business-to-business markets. Prior to specializing in search engine marketing, John was Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website and also Channel Marketing and National Account Sales for IDG Books Worldwide. Additionally, he helped to manage the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press. John is currently teaching a Search Engine Marketing Fundementals course at the University of California, Santa Cruz, Extension. He has also led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association and the Business Marketing Association.