Why Join The BMA

BMA is the world’s premier community devoted exclusively to advancing the B2B marketing profession.
  • A 90 year history of success
  • Representing the full spectrum of marketing and communications disciplines
  • A membership comprised of corporations, agencies and service providers
  • A strong code of business marketing ethics

We connect you with peers.

  • A friendly welcoming community of professionals
  • Local chapters across the country
  • Member directory
  • Corporate member discounts
  • Peer-to-Peer networking
  • Open exchange of ideas

We connect you with ideas.

  • Annual B2B Conference – attracts over 600 attendees and expert speakers
  • Speaker programs
  • Best Practice Sharing
  • Chapter programs and learning forums

We connect you with resources.

  • Meetings and Conferences
  • Webinars and Teleseminars
  • B2B Magazine
  • BMA Buzz, a monthly e-magazine of BMA
  • Experts
  • Discounts
  • Vendor Lists
  • Research
  • White Papers
  • Interactive Forums

Types of Memberships

Individual Professional Membership - $185/year + $65 Chapter Dues
For B2B Marketing professionals. Membership is valid for one year, based on the month joined and entitles you to benefits of National BMA membership as well as those of the local chapter.

Corporate Membership Program
BMA membership has traditionally been open to individuals. However, a corporate rate membership program introduces a group rate option, offering corporations significant savings and benefits such as free conference registration and award entries. The Corporate Membership Program includes access to all the resources and events of the national BMA organization as well as membership in any of the BMA’s many local chapters.

Young Professionals Membership - $75/year
Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support?  If you are 30 years of age and under, BMA offers a full year of membership in our Young Professionals Program for just $75!  This is $135 less than the standard membership fee and is available only to new members and membership renewals who meet the criteria.

Student Membership – $65/year
For verified students enrolled in programs at degree-granting institutions of higher education. All students must be enrolled at the time of application. Membership is valid for one year, based on the month joined. All Student Members are entitled to the benefits of Chapter Membership in the Northern California Business Marketing Association.