BMA is the world’s premier community devoted exclusively to advancing the B2B marketing profession.

    • A 90 year history of success
    • Representing the full spectrum of marketing and communications disciplines
    • A membership comprised of corporations, agencies and service providers
    • A strong code of business marketing ethics

How to Join

Individual Professional Membership – $300/year which includes Chapter Dues. (Choose NorCal as chapter during registration process)
For B2B Marketing professionals. Membership is valid for one year, based on the month joined and entitles you to benefits of National BMA membership as well as those of the local chapter.

If you are paying by credit card, you can APPLY ONLINE HERE

Corporate Membership Program
BMA membership has traditionally been open to individuals. However, a corporate rate membership program introduces a group rate option, offering corporations significant savings and benefits such as free conference registration and award entries. The Corporate Membership Program includes access to all the resources and events of the national BMA organization as well as membership in any of the BMA’s many local chapters. READ MORE

Young Professionals Membership – $75/year
Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support?  If you are 30 years of age and under, BMA offers a full year of membership in our Young Professionals Program for just $75!  This is $225 less than the standard membership fee and is available only to new members and membership renewals who meet the criteria. JOIN NOW!

Educator Membership – $125/year
Is your primary occupation the teaching of advertising, marketing, merchandising or similar subjects in a university, junior college or accredited trade school?  Click the link below to proceed to the online membership application and select “Educator Member” from the member type list. JOIN NOW!