Come hear Meaghan Sullivan share her front line experiences working with IT channel partners and distributors to increase business with digital marketing programs and initiatives. As Vice President at SAP, Sullivan has developed 5 key tips to drive the channel's transformation to succeed with Digital Marketing. SAP was recognized as a leader by IDC for investing in their partner's online presence. Come learn why Sullivan believes vendors who empower their partners with digital marketing leadership will drive the biggest business gains.
Meaghan Sullivan is the Vice President, Global SME & Partner Marketing at SAP. In this role, she is tasked with accelerating global indirect revenue through channel marketing practices with a focus on the SME Market. Sullivan focuses on Partner-Lead Demand Generation activities to provide SAP partners with innovative programs, campaigns and resources that enable them to more efficiently market their SAP solutions and services.
Prior to SAP, Sullivan was vice president of channel strategy at HP as well as specialized in the SMB segment. Before joining HP in April 2008, she held various business and market development positions at Motorola, Pillar Data Systems and BakBone Software. Sullivan also served as senior manager of Strategic Alliances at Veritas and worked in Product Marketing as strategic account executive at Quantum Corporation.
Sullivan studied international business, economics and Japanese at Konan University in Japan as we as University of Puget Sound in the U.S. Meaghan is a member of Watermark, The Professional Business Women of California (PBWC), SAP Business Women’s Network (BWN), leader and mentor of several Lean-In Circles in Silicon Valley and involved in Hope4Kids International. Meaghan has been ranked Top 100 Women in the Channel by CRN aix years running from 2009 through 2014 as well as awarded #2 most influential sales leader in the channel by CRN. Sullivan was also recognized as SAP’s “Best Mentor” in 2014 and leads Lean In Circles at various startups throughout Silicon Valley for executive women in leadership positions.