Adrian Ott, Award-Winning Author & CEO, Exponential Edge Inc.
Thursday, April 14, 2016
from 5:30 PM to 8:00 PM (PST)
NetApp Building 7
1345 Crossman Ave.
Sunnyvale, CA 94089
* PLEASE NOTE NEW LOCATION *
In a recent survey, two-thirds of senior marketing executives believe that marketing has changed more in the past two years than in the past 50. Trends such as big data analytics, scrum, and digital/social methods have changed the game.
Join us . . . to explore what this transformation means and what today’s business marketers need to do to capitalize on these opportunities. Specifically we will discuss:
- What is Agile Marketing?
- How four cornerstones of marketing change have transformed B2B go-to-market (GTM) methods and created vast new opportunities for savvy business marketers.
- Case studies at Adobe and other leading firms that have adopted Agile/Scrum methodology into their campaign and marketing planning processes.
- How the Internet of Things (IoT) will disrupt marketing and sales processes.
- How to apply agile marketing and next gen GTM methods to your business starting tomorrow.
About the Presenters:
Adrian Ott, Award-Winning Author and CEO, Exponential Edge Inc.
Global CMO recently recognized Adrian on their 50 Marketing Thought Leaders To Know list Adrian and her team assist visionary senior executives to capture trending market opportunities, organize marketing operations for success, and build winning go-to-market strategies. Adrian has appeared on Bloomberg TV, CNBC and contributed to Fast Company, Forbes and Harvard Business Review. In 2014 she was recognized by the Dean of the Harvard Business School and the HBS alumni association as a key inspirational leader in N. California. Her bestselling book, The 24-Hour Customer, won best business book of the year awards in 2011 and her latest book is called, Exponential Influence: Designing Digital Habits That Engage Distracted Customers.
Dave Lloyd, Senior Manager of Global Search Marketing, Adobe
Dave and his team were pioneers in using Agile principles for Adobe’s internal marketing operations. He is a certified Scrum Master and has written and spoken on Agile Marketing in his role at Adobe. Dave leads a global team delivering search strategies and aligning them closely with all digital and media channels. His team uses cloud technology to deliver KPI-driven results including global subscriptions, trials, sales leads and revenue. Previously he built Cisco’s Global SEO Strategy for all products. He received his business degree from U.C. Davis, writes monthly for ClickZ and Adobe’s Digital Marketing blog and is a repeat speaker at industry events including Pubcon, ClickZ, PR News, Ad Tech, DMA, SMA and Adobe Summit.
Sheryl Root, Associate Professor, Carnegie Mellon University
Sheryl Root is a member of the faculty at Carnegie Mellon University, Silicon Valley campus where she teaches Agile Marketing and the Project and Process Management Courses to graduate students. Before joining the faculty, she was Director, Marketing Services at Applied Materials and previously was with HP for 20 years having served as Director of Business Strategy, Director of Marketing Operations for Services, and Director of the Software Initiative and Manager of Unix environments. She led internal team of consultants in advancing software engineering and business management best practices worldwide. Sheryl completed her undergraduate at the University of California and obtained her MBA from Stanford University. She is on the Board of Advisors for the Stanford Business School Sloan Program and is a member of the board for WITI (Women in Technology, International).