Norcal BMA hosts a variety of educational and networking programs for Bay Area B2B marketers – including our monthly evening program and our popular Happy Hour Roundtables. Our monthly evening program features local industry leaders and top-level marketing executives speaking on critical and timely topics for B2B marketers.
Happy Hour Roundtable, January 30, 2017
Incorporating Account Based Marketing into a Traditional Demand Generation organization - A Hybrid Approach
FEATURED SPEAKERS: Mike Goldgof and Beth McCullough, WhiteHat Security
WhiteHat Security has been in the business of securing web applications for 15 years. It had a well-established traditional demand generation model and mix of marketing program to reach lead goals. Now looking for ways to target and reach more of those ideal customers, what steps did it take to expand on that to incorporate account-based marketing into their practices?
Monthly Meeting, February 9, 2017
Content Marketing Supply Chain
FEATURED SPEAKER: Kathleen Schaub, Vice President, IDC CMO Advisory and Customer Experience Practice
The Era of Big Content has arrived. The content question of the year is not just how to create great content – but how to create great content at scale! Come join Kathleen Schaub of IDC to learn more about the Content Marketing Supply Chain framework, along with her suggestions for how companies can change their approach to master this critical competency.