Norcal BMA hosts a variety of educational and networking programs for Bay Area B2B marketers – including our monthly evening program and our popular Happy Hour Roundtables. Our monthly evening program features local industry leaders and top-level marketing executives speaking on critical and timely topics for B2B marketers.
Monthly Meeting, January 12, 2017
Map Value Creation for greater Customer Relationship Intelligence (CRI)
FEATURED SPEAKER: Linda Sharp, CEO, Religence
In the global economy of the 21st century, products have become commodities. Global companies can match the features and prices of almost any product in any industry. What then can companies do to differentiate their offering and add customer value?