Events

Norcal BMA hosts a variety of educational and networking programs for Bay Area B2B marketers – including our monthly evening program and our popular Happy Hour Roundtables. Our monthly evening program features local industry leaders and top-level marketing executives speaking on critical and timely topics for B2B marketers.

Using Artificial Intelligence to Drive Customer-Centric Marketing - 19 OCTOBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST, PALO ALTO. Artificial Intelligence (AI) is not a science fiction about Robots anymore. How can the underlying power of AI be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let ...LEARN MORE...
Hack Your Funnel - 23 OCTOBER 2017. HAPPY HOUR ROUNDTABLE. 50 W EVELYN AVENUE, MOUNTAIN VIEW. With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel. In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales ...LEARN MORE...
Communicating Marketing’s Performance: The CMO Dashboard - 9 NOVEMBER 2017, MONTHLY EVENT, HPE, 3000 Hanover ST, PALO ALTO. The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, ...LEARN MORE...
Fixing the Mid-Funnel—The New Problem Child - Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM Fixing the Mid-Funnel—The New Problem Child Moderator: Tom Judge, Direct Marketing Partners Speakers: Ann James, SAP, Deborah Newcomb, Harmonic Savvy Cellar Wine Bar & Wine Shop 50 W Evelyn Avenue, Mountain View, CA                            register B2B lead generation teams have been ...LEARN MORE...
Refund Policy

If you cancel your reservation in Eventbrite more than 48 hours before the event, you can get a full refund. 48 hours to 24 hours before event, you get half refunded. Within 24 hours of the event, there is no refund. Eventbrite processing fees are not refundable.