Events

Norcal BMA hosts a variety of educational and networking programs for Bay Area B2B marketers – including our monthly evening program and our popular Happy Hour Roundtables. Our monthly evening program features local industry leaders and top-level marketing executives speaking on critical and timely topics for B2B marketers.

Mark Weiner

Monthly Meeting, May 11, 2017
NetApp, Building 7, 1345 Crossman Ave, Sunnyvale, CA 94089

Positioning and Messaging Strategies for Effective Marketing

FEATURED SPEAKER: Mark Weiner, Chief Marketing Officer at Versa Networks

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging. Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

Refund Policy

If you cancel your reservation in Eventbrite more than 48 hours before the event, you can get a full refund. 48 hours to 24 hours before event, you get half refunded. Within 24 hours of the event, there is no refund. Eventbrite processing fees are not refundable.