Norcal BMA hosts a variety of educational and networking programs for Bay Area B2B marketers – including our monthly evening program and our popular Happy Hour Roundtables. Our monthly evening program features local industry leaders and top-level marketing executives speaking on critical and timely topics for B2B marketers.
Happy Hour Roundtable, February 27, 2017
Twenty Five Lusk, 25 Lusk St, San Francisco, CA 94107
Fueling Demand Generation with Social Selling
FEATURED SPEAKER: Jock Breitwieser, Head of Corporate Communications at TriNet
Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads. A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications. While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency. This roundtable gives you specific examples of how demand generation and corporate communications can work in sync to increase business success.
Monthly Meeting, March 9, 2017
NetApp, Building 7, 1345 Crossman Ave, Sunnyvale, CA 94089
Return on Marketing Investment Using a Data Science Approach
FEATURED SPEAKER: Grover Righter, Chief Scientist at Lever10 Inc
Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with Salesforce.com CRM) presented.
Happy Hour Roundtable, March 27, 2017
Savvy Wine Cellars, Mountain View
Innovation in Mapping to the Human Experience
Shobhana Viswanathan, Director of Product Marketing at VMware within the Cloud Management Business Unit
Sasha Frljanic, Chief Experience Officer at Indigo
Today, customer experience leaders are setting new standards, and companies can no longer compete on features alone. To succeed, companies have to understand what their end-to-end customer experience is, their expectations from your brand, what their experience is now, and how to improve it. Learn about best practices in experience mapping so you can clearly show who, where, when, and how your customers interact with your brand, product, or service.
If you cancel your reservation in Eventbrite more than 48 hours before the event, you can get a full refund. 48 hours to 24 hours before event, you get half refunded. Within 24 hours of the event, there is no refund. Eventbrite processing fees are not refundable.