The marketing tech stack of tomorrow

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Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow.

Technology has become as much of a marketing differentiator as your product and message. Whether it's CRM, content management, marketing automation, ABM, app dev, or analytics - if you're not leading when it comes to technology, you're going to get left behind.

Come join us for an exciting discussion where Kaushik Patel of ThoughtSpot will dive into some of the latest marketing technologies on the market and offer advice on how to get the most out of them.

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Recap: Web Content Strategy Best Practices

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Members have access to the complete video recording of the presentation and the slide deck that Lisa used for her presentation. A truncated video as a sample of the talk is below.

For a quick peek at what was covered, please check the post here.

Note that for getting the full benefit of these talks including the Q&A session, the video available in recap post and better still, personal attendance, is invaluable.

If you are interested in membership, please check into the details here.

Web Content Strategy Best Practices

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B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact.

Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home base for your company’s digital presence. Read more

Recap: Customer Experience Marketing

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Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.

Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
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Customer Experience Marketing

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What marketer doesn't understand the value of customer testimonials?

Of customer success stories, also known as case studies?

Of referrals from happy customers?

We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.
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Marketing Disruptions with Internet of Things

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Imagine you are walking into a Target store.

You start your browsing around the store.

You walk over to the electronics section where your heart lives.

You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures.

Then you come to FitBit. Now we're talking...you linger...you check out the different models. Good stuff, but nothing's on sale, need to come back.

As you are ready to take a picture of the sleek and black FitBit Surge before leaving, there goes the chime on your smartphone. Read more

Recap: Agile Marketing and Next-Generation Go-To-Market Methods

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The evening started with a bit of excitement as the NorCal BMA team needed to demonstrate its agility in adapting to a last minute emergency in changing the venue for the talk.

Due to the availability of effective tools like email and social media, concerted effort in proper utilization of these channels by the team, and audience responsive to these channels of communication, the change went through flawlessly. The whole move was precipitated just a day prior to the meeting!

The panel of speakers, Adrian Ott, Sheryl Root, and Dave Lloyd, meshed their segments seamlessly and engaged the audience in a logical flow of exposure to Agile Marketing. They had presented this topic as a panel before and it showed. Read more

Agile Marketing and Next-Generation Go-To-Market Methods

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A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing.

"Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells.

Wells's wisdom from over 60 years ago is no less relevant to marketers of today than any other walk of life.

In a recent survey, Read more