How Stories Can Boost Your Content Marketing Success
In a recent survey, 68% of B2B marketing execs told Forrester Research that content marketing is their top digital marketing priority and 45% of them plan to increase 2015 spending there. Depending on the size of your company, that budget will range from the tens of thousands to millions of dollars. But is that money being spent wisely on creating content that will resonate with your buyers? Join NorCal BMA as we kick of the new year by looking at what it takes to make your B2B content more compelling using something we all know and love: a good story. Our panel features some of the leading thinkers and speakers on the art of telling stories who will share their strategies and practical approaches for transforming B2B content from lackluster to extraordinary.
Laura Ramos, VP and Principal Analyst at Forrester Research, and past program chair, will moderate this panel and explore what it takes to set your content marketing apart from the crowd. During our program, panelists will give their views on questions like:
What should marketers do differently to make our content more interesting and compelling?
How does storytelling change our communication? Why does it work?
What are the principles of storytelling every B2B marketer should incorporate into their content marketing?
Social Buying: The Importance of Trusted Networks in the B2B Purchase Process
Social media is fast becoming essential to marketing and selling toolkits. But isn’t it a big fear that B2B buyers won’t show up at the party? How are senior executives using social media to support their purchasing process – or are they? What changes do marketers and sales professionals need to make to connect with today’s highest-value decision makers? Join Kathleen Schaub, Vice President, IDC CMO Advisory Service as she shares surprising research and insights on this important topic.
Vice President, CMO Advisory Service IDC
Hear what four CEOs want Marketing to deliver today:
Come learn fresh insights to maximize your marketing career and hear what executives are counting on from you to ensure business growth.
Co-principal, Chief Outsiders
DONNA J.H. NOVITSKY
CEO, Absolut Data
As marketing professionals, we often find ourselves sharing our experiences and expertise with our peers. But what really matters to our businesses or our CEOs?
Come hear four mid-size company CEOs from regional high-growth technology companies share their expectations and what they expect from their marketing executives. What’s most important? When are they thrilled and when are they disappointed? In their eyes, what’s the difference between a marketing wizard and a CMO? You’ll want to find out.
Moderated by Pete Hayes, Principal, Chief Outsiders, LLC
Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media
CEO, Just Media
Dick Reed, CEO of Just Media, 2014 winner of the sfBIG Boutique Agency of the Year Award, returns to the BMA to give an update to his previous session on the “dirty secrets of ad technology.”
In this new session, Dick lifts the lid on the ways the agency is continuing to handle the exploding ad technology environment. In addition, he addresses how the integration of ad technologies across data, paid social and content marketing is becoming an even more important part of delivering marketing success. This session is of interest to marketers at all levels; from senior executives who need to keep up-to-date on the marketing mix evolution, through to marketing practitioners who want to get practical ideas they can put to test for themselves.
The Power of Gamification to Create Engaged and Inspired Customers
Managing Director, West Coast Operations, Inward Consulting
Check out registration at the front door
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick will share his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies. He will show how brands can engage and inspire their customer by leveraging the power of their employees to create those exceptional customer experiences. There is mounting empirical evidence that directly correlates an engaged and inspired workforce to greater sales growth, profitability, shareholder value, and customer satisfaction and loyalty. Gamification is a key tool leading companies are using to achieve this goal.
At this event, you will walk away with:
A better understanding of what Gamification is and what it isn’t
Knowledge of the mechanics of an effective program and an understanding of why it works
Examples of programs directed at both employees and customers
Key factors to consider in building a gamification program.
We’ll also have some fun actually experiencing the impact of Gamification in an engaging activity. Join us as we explore the power of this emerging trend that creates engagement and inspiration with both your employees and your customers, and drives increased loyalty and growth.