Recap: The Power of Gamification to Create Engaged and Inspired Customers

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We saw all the die-hard B2B marketers at the August monthly meeting – still working hard while everyone else is on vacation.  You missed a good one but here are some highlights from Rick’s presentation which was thought provoking indeed:

Gamification has been with us for some time but was traditionally used in sales.  Today, gamification can be applied across the board in both B2B and B2C and is limited only by your imagination.   He introduced us to the term Lagniappe (pronounced Lan yap):  Something unexpected that sets you apart – a key element in any gamification strategy.  He also pointed out that one of the most receptive audiences to Gamification is Millennials because they grew up with technology. Read more