Roundtable: Becoming the Influential 1% on Social

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What does being active on social media mean to you?

Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game?

Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it?

What if there's a way you can control social media instead of it controlling you, such that you gain the coveted status of being in the 'influential 1%' club? Read more

Agile Marketing and Next-Generation Go-To-Market Methods

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A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing.

"Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells.

Wells's wisdom from over 60 years ago is no less relevant to marketers of today than any other walk of life.

In a recent survey, Read more

Daniella Sardi joins the board as Director of Memberships

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Daniella-SardiWe are pleased to announce that Daniella Sardi joins the NorCal BMA board as Director of Memberships.

Daniella is currently working at TriNet as HR & Benefits Advisor. She is passionate about serving small and medium sized businesses, primary clientele of TriNet, helping them contain costs and improve margins through strategic HR and Large Group Benefits functions. She has consistently amassed praise from clients regarding the quality of her contributions.
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Return of the Roundtables — New Series Kickoff in April

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We are pleased to resume our roundtables -- cozy, small group of marketing professionals (limited to 25 attendees) exploring a specific discipline of the field in an interactive setting, guided by a featured speaker.

NorCal BMA has a history of holding roundtables but this new and improved series is totally revamped. Tanya Salah, our Director of Roundtables, has carefully researched the needs of today's marketers and put together this program to serve...YOU!
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Ted Kohnen joins the board as Treasurer

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TedKohnen-HeadshotWe are pleased to announce that we have a new treasurer on our board, Ted Kohnen.

Ted is Managing Director at the San Francisco Office of Stein IAS. He has been an active BMA member and involved with the New York chapter before moving here last fall.

Ted has a graduate degree in Technology Management from Columbia University; he is a graduate of Dickinson College with a degree in International Business. He has extensive experience in Marketing and Advertising and has been at Stein IAS for over 8 years.
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Seven Steps to Success with Account-Based Marketing

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The Buzz

Information Technology Services Marketing Association (ITSMA) established this definitive finding in 2013:

Account-Based Marketing (ABM) delivers the highest ROI of any B2B marketing strategy or tactic.

ABM has been gaining traction ever since. It's touted as the next big thing.

As exciting as ABM's prospects are, Read more

Recap: Data Insights for Marketers

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If you time-travel to 1950 and meet someone who is curious about what 2016 is like, what would you tell them?

Perhaps that we have this little thing that fits in the palm of our hands that has access to all the information in this entire world; you will likely add that what we do with it the most is to look at pictures of cats.

This is the crux of the big data paradox. It is often not how much data you have, but what you do with it that drives success. Depending on your need, the right small data may be more valuable to you than big data. Read more

Data Insights for Marketers

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"Out of the 10000 or so reports we looked at, 3500 had never been accessed. Not once!" exclaimed Theresa Kushner.

Theresa and her team were working on a project to create an Enterprise Data Warehouse that included previously generated marketing reports. 35% of those reports had never been opened!

Now, why would that be?
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Recap: Evolution of a Virtual Sales Rep

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Picture Robert, sitting among a bank of similar professionals, in a city near Provo, Utah. He is busy looking at different monitors that provide him data in real time, and typing on his keyboard and speaking into his headphone mic. No, he is not an air traffic controller.

VirtualSalesRepHe is a virtual salesman. He is chatting with a potential customer, aiming to convert him into a buyer.

This is what is shaping up to be the future of business-to-business marketing and sales.

What is Virtual Sales?

Virtual Sales is the model where a single human contact inside a company, the virtual sales rep, provides personalized, anticipatory, concierge-level service a business buyer needs to make purchase decisions. These virtual sales reps are marketers, salespeople, and service technicians, all rolled into one.

An excellent example of this model is already available in the B2C marketplace today: Read more