Savvy Cellar Wine Bar

Building an Impactful Video Marketing Strategy

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Happy Hour Roundtable, September 30, 2019; 6:00-8:00 pm
Building an Impactful Video Marketing Strategy
Eric Andrews, Oracle
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey.” Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey.

Eric will share insights from the process and tips for getting started on a video strategy.

What you'll learn in this session:

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BrightTALK Local, Silicon Valley

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Partner Event, June 18, 2019; 4:00-7:00 pm
BrightTALK Local, Silicon Valley
David Pitta, BrightTALK
Erik Archer Smith, TreasureData
Ashesh Satvedi, Box
Opal Event Center
251 Castro Street, Suite B, Mountain View, CA 94041                         register

 

Join BrightTALK’s CMO David Pitta and local marketing visionaries as they set the stage for an evening of conversations on content and demand marketing. Read more

Savvy Cellar Wine Bar

Designing the Customer Journey through ABM

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Happy Hour Roundtable, June 10, 2019; 6:00-8:00 pm
Designing the Customer Journey through ABM
Tracy Sestili, SparkPost
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.

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Savvy Cellar Wine Bar

B2B Speed to Market(ing)

Happy Hour Roundtable, Monday, March 18, 2019; 6–8 PM PDT
Karen Halstead, Ways & Means
Chris Hubble, PopResearch
Savvy Cellar Wine Bar & Wine Shop
750 West Evelyn Avenue; Mountain View, CA 94041
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Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.

Actionable market research was able to show the value of the multimedia approach including local/national media placements, LinkedIn Marketing Solutions, Influencer Marketing tactics, and more. What used to take an eternity (in the marketing world) now takes just a few weeks, and we will share our approach to getting to market and identifying results before your next quarter begins,

Success metrics included lifts in Unaided Awareness, as well as strong traction on key perception KPI's that significantly closed the gap with their larger more well-known competitors.

Attendees will learn:

  1. Reasons agility and speed are increasingly important in B2B marketing (raises the issue of timing/planning in terms of B2B companies thinking longer term, but also hyper focused on short term metrics and success... managing both can be especially difficult for B2B marketers that have longer purchase cycles but need "quick wins").
  2. How the media landscape and choices are increasing companies ability to target B2B marketing both in terms of local geography and audience.
  3. How the media landscape and choices are increasing companies ability to target B2B marketing both in terms of local geography and audience.
  4. How technology provides the ability to get research results to inform both product and marketing at speeds consistent with this new world and pace of information needs.

Speakers:

Karen Halstead has over 25 years of experience in media and has a client roster that spans almost every industry, including clients such as Virgin America, Apple, Microsoft, and Levi's. Before founding Ways & Means, Karen led a wide variety of agency media teams including Eleven, Inc., Universal McCann San Francisco, and TBWA/Chiat/Day San Francisco.

Chris Hubble has over 30 years experience in managing global market research projects for clients including Apple, Microsoft, Hewlett-Packard, IMB, eBay, Facebook, Ford, Audi, Toyota, Kraft, P&G, Unilever, United Distillers, and more. Before founding PopResearch he was CEO of db5 and Hall & Partners (where he oversaw the transition from a privately owned company to an Omnicom owned entity) full-service market research companies.

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Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

CX Uncontained — How Customer Experience Drives Hyper-Growth

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Speaker Event, February 28, 2019, 5:30–8:00 PM

CX Uncontained — How Customer Experience Drives Hyper-Growth
Michael Ruby, Flexport
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087               Click to register

While many sectors of the $7 trillion global logistics industry have been modernized over the past 20 years, the freight forwarding market has significantly lagged behind. Freight forwarding functions as the circulatory system for global trade and is vital for the health of the global economy, but today it still largely runs on paper and fax.

Flexport, the modern freight forwarder, has led the transformation and digitization of this industry and has become one of the fastest growing companies in the Bay Area and the U.S. (currently ranked #8 on the Inc. 5000).

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Savvy Cellar Wine Bar

Funnel Optimization

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Happy Hour Roundtable, January 28, 2018; 6:00-8:00 pm
Funnel Optimization
John Eng, New Voice Media
Wayne Cerullo, B2P Partners
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

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Savvy Cellar Wine Bar

Breaking through with your CFO

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Happy Hour Roundtable, December 10, 2018; 6:00-8:00 pm
Breaking through with your CFO
Andrew Nester, Nuix
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


As a marketing leader, you have many stakeholders within your company that can help or hinder your marketing objectives. We often focus a lot on the CEO/Founder, but experience shows, the CEO/Founder is already a big advocate of Marketing, so much so your role is often to rein them in. The CFO, on the other hand is usually not predestined to be a marketing advocate. The CFO’s job is to be the ultimate pragmatist and demand everything must be measured daily if possible.

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Closed-Loop Customer Discovery: Where Demand Gen, Research and Thought Leadership Converge

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Speaker Event, October 11, 2018; 5:30-7:45 pm
Closed-Loop Customer Discovery:
Where Demand Gen, Research and Thought Leadership Converge

Adrian Ott, Exponential Edge
Ryan Goodman, Centigon Solutions
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087                            register

Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends.

Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes.

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Savvy Cellar Wine Bar

Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

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Happy Hour Roundtable, July 30, 2018; 6:00–8:00 PM
Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution
Speaker: Hang Black, 8x8
Panelist: Tobias Yergin, Chasm Institute, LLC
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.

Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

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