Closed-Loop Customer Discovery: Where Demand Gen, Research and Thought Leadership Converge

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Speaker Event, October 11, 2018; 5:30-7:45 pm
Closed-Loop Customer Discovery:
Where Demand Gen, Research and Thought Leadership Converge

Adrian Ott, Exponential Edge
Ryan Goodman, Centigon Solutions
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087                            register

Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends.

Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes.

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Savvy Cellar Wine Bar

Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

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Happy Hour Roundtable, July 30, 2018; 6:00–8:00 PM
Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution
Speaker: Hang Black, 8x8
Panelist: Tobias Yergin, Chasm Institute, LLC
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.

Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

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Savvy Cellar Wine Bar

Outsourcing Marketing Executives in the Gig Economy

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Happy Hour Roundtable, June 25, 2018; 6:00–8:00 PM
Outsourcing Marketing Executives in the Gig Economy
Speaker: Karin Vogel, Electric Imp
Panelist: Shandy Dunn, Connext
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

The gig economy has arrived. It's where organizations contract with independent workers for short-term engagements as opposed to hiring as full-time employees.

Karin Vogel, who has held senior marketing roles at several of the world's top technology brands that include Brocade, Intel, Logitech, Seagate, and Apple will be leading the discussion on this new phenomenon. She is perfectly qualified: she has been on both sides of the fence, repeatedly.

You might counter that this phenomenon is not new and had always existed, even when full-time employment was the mainstay—through the 1980's.

The difference is Read more

Make Intent Data Actionable

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Speaker Event, May 24, 2018; 5:30-8:00 pm
Make Intent Data Actionable
Mike Rogers, True Influence
TechCode
1172 Castro St, Mountain View, CA 94040                                 register

Join industry professional Mike Rogers to learn more about "intent data" and how to make it actionable for your business.

Use the knowledge you'll gain from this event to prioritize and expand your account base. Learn how the power of intent can accelerate conversions, deal size, sales accepted leads, and more. Read more

Savvy Cellar Wine Bar

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

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Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in Read more

2018 Call for George C. McNutt Scholarship Applications

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NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards.

Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success to touch the lives of more students, and hope to continue in the years to come.

With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit Bay Area students in 2018.

Each scholarship recipient will receive a monetary award of Read more

GDPR w/Lennard Fischer VP, Demand Generation at Okta

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Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more

NorCal BMA Holiday Mixer 2017

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Holiday Mixer, December 5, 2017; 6:30-9:00 pm
Los Altos Tasting Room
366 Main St, Los Altos, CA 94022                                 register

You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking.

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Fixing the Mid-Funnel—The New Problem Child

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Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

Communicating Marketing’s Performance: The CMO Dashboard

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Speaker Event, November 8, 2017; 5:30-8:00 pm
Communicating Marketing's Performance: The CMO Dashboard
Marcia Trask, Sirius Decisions
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                 register

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of Read more