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Drive Marketing Performance by Winning the Renewal of Your Employees

At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Recent articles and thought leader studies confirm this rapidly accelerating trend:

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Positioning and Messaging Strategies for Effective Marketing

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

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Sales Acceleration by Marketing: A Dun & Bradstreet Perspective

Rishi Dave, CMO, Dun & Bradstreet Twitter: @RishiPDave

Rishi Dave, CMO, Dun & Bradstreet
Twitter: @RishiPDave

NorCal BMA recently had an opportunity to meet with Rishi Dave, Chief Marketing Officer at Dun & Bradstreet. As a topic near and dear to Bay Area B2B marketers, Sales Acceleration was the central theme of our discussion. We are delighted to present below the highlights of our conversation.

"Today, marketing can provide salespeople—in near real-time—actionable data when, how, and where they need it to move prospects to profitable customers."

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Eric Andrews joins the board as at-large member

Eric AndrewsWe are pleased to announce that Eric Andrews joins the NorCal BMA board as an at-large member. In this role, Eric will be driving specific projects for the chapter from time to time.

Eric currently serves as VP Demand Operations for Oracle. In this role, he  has global responsibility for marketing operations, demand generation, digital marketing and sales plays for the Cloud Infrastructure Group.

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Partner Event: Changing Face of B2B Marketing

NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.

The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.

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Roundtable: Fueling the demand-gen engine with social selling

Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads.

A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications.

While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency.

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Roundtable: ABM in Traditional DemandGen–A Hybrid Approach

WhiteHat Security has been in the business of securing web applications for 15 years. It had a well-established traditional demand generation model and mix of marketing program to reach lead goals.

Looking for ways to target and reach more of those ideal customers, what steps did it take to expand on that to incorporate account-based marketing into their practices?

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