George C. McNutt Scholarship getting ready to be awarded

We had a great response with applications for our launch of the George C. McNutt Scholarship to deserving students in the Bay Area.

We are almost ready to announce the winners of the 2017 McNutt Scholarships.

What's holding us up?

Before we can announce the winners, we need to make sure that each of the winners gets the full advertised package. Specifically, we need to make sure there is a mentor assigned to each winner.

We need one more mentor.

As detailed in the launch announcement, the George C. McNutt Scholarship is open to select Bay Area students and includes a cash award of $1000, non-cash awards that add 1-on-1 mentorship, preferably with a NorCal BMA member, and also internship opportunities with Bay Area companies.

If you are interested in mentoring a bright student that wins this scholarship, please check the guidelines below and send an email to and express your interest if you are able to fulfill this role. Note that you do not need to be a NorCal BMA member to be a mentor.

NorCal BMA Scholarship Award Recipient
Mentorship Guidelines

  • 1 year commitment: April 1, 2017 - March 31, 2018
  • 1 monthly scheduled call (or face-to-face meeting) for duration of mentorship
  • Resume review and suggested edits
  • Guidance on interview best practices
  • B2B Marketing Project for reference (NOT to exceed 5-7 hours unless part of a paid internship)
  • Reference source as per above
  • Available for student marketing, career and business questions as needed
  • Ongoing sharing of marketing resources in student’s expressed area of interest (links to content, relevant Meetups, local BMA events, etc.)
  • Introductions for summer internships or jobs (if available)
  • Availability for media press release quotation in Spring of 2018
  • 3-5 estimated hourly commitment per month

If you are with a Bay Area company interested in considering these winners for an internship, please send email to as well.

Thank you for your consideration. We'd love to hear from you!


Gaining Truth and Actions from Attribution

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And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.

While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.

Increasing the ROI from marketing campaigns depends on how well true attribution is measured.

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At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Recent articles and thought leader studies confirm this rapidly accelerating trend:

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Rishi Dave, CMO, Dun & Bradstreet Twitter: @RishiPDave

Rishi Dave, CMO, Dun & Bradstreet
Twitter: @RishiPDave

NorCal BMA recently had an opportunity to meet with Rishi Dave, Chief Marketing Officer at Dun & Bradstreet. As a topic near and dear to Bay Area B2B marketers, Sales Acceleration was the central theme of our discussion. We are delighted to present below the highlights of our conversation.

"Today, marketing can provide salespeople—in near real-time—actionable data when, how, and where they need it to move prospects to profitable customers."

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Eric Andrews joins the board as at-large member

Eric AndrewsWe are pleased to announce that Eric Andrews joins the NorCal BMA board as an at-large member. In this role, Eric will be driving specific projects for the chapter from time to time.

Eric currently serves as VP Demand Operations for Oracle. In this role, he  has global responsibility for marketing operations, demand generation, digital marketing and sales plays for the Cloud Infrastructure Group.

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Partner Event: Changing Face of B2B Marketing

NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.

The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.

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