Entries by Venkat Raman

Ted Kohnen joins the board as Treasurer

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We are pleased to announce that we have a new treasurer on our board, Ted Kohnen. Ted is Managing Director at the San Francisco Office of Stein IAS. He has been an active BMA member and involved with the New York chapter before moving here last fall. Ted has a graduate degree in Technology Management […]

Recap: Fishing with Spears: All About Account-Based Marketing

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It was the second month in a row that attendance exceeded the original conference room we had been using for our monthly talks. Fortunately, we could double the room size and the oversized room was filled well to hear Jon Miller, CEO of Engagio, Inc. speak about Account-Based Marketing. The video below captures the presentation.

Seven Steps to Success with Account-Based Marketing

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The Buzz Information Technology Services Marketing Association (ITSMA) established this definitive finding in 2013: Account-Based Marketing (ABM) delivers the highest ROI of any B2B marketing strategy or tactic. ABM has been gaining traction ever since. It's touted as the next big thing. As exciting as ABM's prospects are,

Recap: Data Insights for Marketers

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If you time-travel to 1950 and meet someone who is curious about what 2016 is like, what would you tell them? Perhaps that we have this little thing that fits in the palm of our hands that has access to all the information in this entire world; you will likely add that what we do […]

Data Insights for Marketers

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"Out of the 10000 or so reports we looked at, 3500 had never been accessed. Not once!" exclaimed Theresa Kushner. Theresa and her team were working on a project to create an Enterprise Data Warehouse that included previously generated marketing reports. 35% of those reports had never been opened! Now, why would that be?

Recap: Evolution of a Virtual Sales Rep

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Picture Robert, sitting among a bank of similar professionals, in a city near Provo, Utah. He is busy looking at different monitors that provide him data in real time, and typing on his keyboard and speaking into his headphone mic. No, he is not an air traffic controller. He is a virtual salesman. He is […]

Shareology: The Art and Science of Sharing

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Bryan Kramer will be speaking at the next Norcal BMA chapter meeting on May 20 on the topic of sharing. Come one, come all, and get a better understanding of harnessing the art of sharing to further your business. @bryankramer will walk us through how technologies like video, social media and mobile have increased the ease […]