Entries by Venkat Raman

Roundtable: Becoming the Influential 1% on Social

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What does being active on social media mean to you? Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game? Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it? What if there's a way you can control social media instead […]

Agile Marketing and Next-Generation Go-To-Market Methods

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A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing. "Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells. Wells's wisdom from over 60 years ago is no less […]

Daniella Sardi joins the board as Director of Memberships

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We are pleased to announce that Daniella Sardi joins the NorCal BMA board as Director of Memberships. Daniella is currently working at TriNet as HR & Benefits Advisor. She is passionate about serving small and medium sized businesses, primary clientele of TriNet, helping them contain costs and improve margins through strategic HR and Large Group Benefits […]

Return of the Roundtables — New Series Kickoff in April

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We are pleased to resume our roundtables -- cozy, small group of marketing professionals (limited to 25 attendees) exploring a specific discipline of the field in an interactive setting, guided by a featured speaker. NorCal BMA has a history of holding roundtables but this new and improved series is totally revamped. Tanya Salah, our Director of […]

Ted Kohnen joins the board as Treasurer

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We are pleased to announce that we have a new treasurer on our board, Ted Kohnen. Ted is Managing Director at the San Francisco Office of Stein IAS. He has been an active BMA member and involved with the New York chapter before moving here last fall. Ted has a graduate degree in Technology Management […]

Recap: Fishing with Spears: All About Account-Based Marketing

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It was the second month in a row that attendance exceeded the original conference room we had been using for our monthly talks. Fortunately, we could double the room size and the oversized room was filled well to hear Jon Miller, CEO of Engagio, Inc. speak about Account-Based Marketing. The video below captures the presentation.

Seven Steps to Success with Account-Based Marketing

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The Buzz Information Technology Services Marketing Association (ITSMA) established this definitive finding in 2013: Account-Based Marketing (ABM) delivers the highest ROI of any B2B marketing strategy or tactic. ABM has been gaining traction ever since. It's touted as the next big thing. As exciting as ABM's prospects are,

Recap: Data Insights for Marketers

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If you time-travel to 1950 and meet someone who is curious about what 2016 is like, what would you tell them? Perhaps that we have this little thing that fits in the palm of our hands that has access to all the information in this entire world; you will likely add that what we do […]