Entries by Chase Grammer

B2B Speed to Market(ing)

18 MARCH 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW.
Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.