Board Members

Board and committee leaders volunteer their time to lead and manage ANA Business Marketing of Northern California (formerly NORCAL BMA). ANA Business Marketing of Northern California Board Members serve the needs of the Northern California B2B marketing communications community in a myriad ways, overseeing activities and programs, planning and organizing marketing seminars, and upholding the highest professional standards in B2B marketing. Their experience, expertise and commitment bring exceptional value to our organization.

2017-2018 Board

Exec Team

Ted Konen

Ted Kohnen, President

Ted has been an active member of ANA Business Marketing both in the NYC chapter and at the national level. As President of ANA Business Marketing of Northern California (formerly NORCAL BMA), Ted is responsible for overseeing all activities of the Chapter. Ted works closely with the Board to develop and execute educational programs, events and other opportunities that continually offer great value to ANA Business Marketing members. Ted is the Managing Director of Stein IAS San Francisco driving brand and business objectives for clients in technology, financial services, business services, media and other important B2B sectors. For nearly a decade, Ted was Stein IAS’ Chief Marketing Officer, building the Agency’s award-winning integrated marketing and data analytics practice in the Americas and driving the communications efforts of the agency on a global scale. At the same time, Ted has been an engagement lead and brand steward for global brands such as ADP, Chicago Board Options Exchange (CBOE), Juniper Networks, PR Newswire, Towers Watson, TheLadders, Tata Consultancy Services (TCS) and Key Technology. Ted earned his B.A in International Business and Management from Dickinson College and his M.S. in Technology Management from Columbia University. Contact ›

Isabelle Coste, VP Finance

Isabelle is the Vice President of marketing at Tely, leading a great team to enable HD video collaboration to be deployed deeper into enterprises. Throughout her high-tech career, she built meaningful B2B and B2C brands and drove sales results through innovative marketing, channel, partnership and communication conceived strategies and executions. Previously, she held marketing executive roles at Logitech and Hewlett-Packard. Truly multicultural, Isabelle has lived and worked in the US and various countries across Europe. She holds an MBA from the EMLYON Business School in France as well as an MS in Finance from the University of Lancaster in the UK, and a BS in Accounting from Aix-en-Provence University in France. Contact ›

Vanessa Bright

Vanessa Bright, Secretary

Vanessa has been modern marketing enthusiast for over 15 years, helping several companies to move a little closer to the future of digital marketing and demand generation. She is currently Demand Marketing Manager at Imperva, a cybersecurity company, which protects websites, applications and databases wherever they reside. LinkedIn Twitter Blog Contact ›

Eric Andrews, Director, ANA and BMA Relations

A veteran of the marketing industry for more than 25 years, Eric Andrews has spent time on both the Client and Agency sides, and has lived and worked in New York, Australia, Japan and England and the Silicon Valley. Eric joined Oracle in April 2016 as Vice President, Demand Operations.  In that role, Eric has global responsibility for marketing operations, demand generation, digital marketing and sales plays for the Cloud Infrastructure group. Prior to Oracle, Eric was Corporate Vice President of marketing at Juniper Networks where he helped launch Juniper’s demand generation capability. An avid skier, sailor and ceramic artist, Eric lives with his wife and 2 daughters in San Jose, CA. LinkedIn

Tony Harris, Past President

Harris is the immediate Past President for ANA Business Marketing of Northern California (formerly NORCAL BMA). He has over 15-years experience in B2B enterprise technology marketing and is currently Sr Manager, Global Demand Center at NetApp in Sunnyvale, where he is leading global teams to programs to deliver marketing qualified leads to sales. Prior to NetApp, Tony was Senior Marketing Manager at Cisco, responsible for strategic programs in the service provider market. Prior to Cisco Tony served as Director of Worldwide Demand Generation at Genesys, preceded by assignments as Product Marketing Manager and Consultant launching products at Adobe, Intuit, and three start-ups. Tony served as a Captain in the US Air Force and earned an MBA from Stanford Graduate School of Business and a Bachelors of Business from USC. He lives in San Francisco. Contact ›

Marketing Team

Hang Black

Hang Black, VP of Marketing

An innovation catalyst with insatiable curiosity, Hang Black has morphed through the high tech industry in engineering, product management, marketing, and sales. Hang is now CEO of Noble Engagements, a corporate sales engagement and leadership company where she is following her passion for helping others by directly driving business outcomes. Consulting as a strategic marketing partner, Hang helps companies elevate their business to the next level by analyzing sales and marketing data to extract insights, form marketing strategies, streamline sales and marketing processes, and by curating sales events that drive revenue. Hang also speaks and writes with a ‘humanist’ perspective on diversity and facilitates womens' networking programs at Fortune 100 companies. Reference clients include Nike, Price Waterhouse Cooper, Cisco Systems, Juniper Networks, Gigamon, Palmer Research, Infinera, True Influence, Data Theorem. Contact ›

Venkat Raman

Venkat Raman, Director of Content and Communication

Venkat is a freelance direct response copywriter and marketing consultant specializing in B2B content and sales copy. He focuses on technology and medical devices areas of the B2B industry. With over 30 years of experience as a software engineer and writer, Venkat has worked for a variety of clients, large and small. His clients include San Francisco Writers Conference, Tri-City Voice newspaper, and he has worked at Williams-Sonoma, AltaVista, Compaq, and Digital Equipment Corp among others. Venkat is a graduate of IIT Madras in Electrical Engineering and has picked up graduate degrees in Electrical Engineering (Stony Brook) as well as Computer Science (Penn State). More recently, Venkat trained as a copywriter through American Writers and Artists, Inc. Contact ›

Ryan Chan, Director of Social Media

Ryan Chan is a Senior Digital Marketing Manager at Hewlett Packard Enterprise. He has spent a decade leveraging media platforms to identify the right prospects and communicate relevant messaging. Ryan is specialized in paid media, earned media, and web management. He is fascinated by the pace of marketing technology and is always looking to learn about the newest capabilities from Google, LinkedIn, Facebook and Twitter. Ryan is the ultimate left brain marketer and continuously monitors ROI on all initiatives. LinkedIn

Membership & Professional Development Team

Daniella Sardi, VP of Memberships and Professional Development

Throughout Daniella’s career she’s held both sales and marketing positions. This has given her a solid foundation to succeed in role and combine both skillsets to help drive results. She is extremely customer focused and transparent, known for professionalism, integrity, witty humor (when appropriate), and consistently providing quality results based on exceeding her clients expectations. Daniella is fun, energetic, hard-working, self-motivated, and has the ambition to make it happen. In her current position with TriNet she’s passionate about working with small to midsized businesses helping them contain costs and improve operating margins through strategic HR and Large Group Benefits Admin and Compliance Functions helping her clients stay focused on their mission critical. TriNet’s bundled HR solution offers a cloud based business model that dovetails nicely with Daniella’s skillset and enables her to deliver both for TriNet, and as an advocate for her customers. She’s a true consultant in her role with TriNet educating her network constantly. She’s of the mindset that 2 brains are better than 1 so she’s always happy to be a resource and share her knowledge. Outside the office Daniella enjoys fitness, hikes (anything outside), yoga, and comedy shows! She’s a very active and social person who enjoys her friends and family as often as possible! She loves a good book and debate anytime of the day and she’s currently going through the Lucas College and Graduate School for her MBA through SJSU…she is naturally a curious person. She comes from an SMB background with her family business which is why she’s so passionate about her work with TriNet and the vision of the company. Contact ›

Programs Team

Bala Venkat, VP of Programs

Bala Venkat is a seasoned executive with over 25 years marketing, general management, and P & L leadership across SAP AG, Trend Micro, Sprint, Exodus Comm., Procter & Gamble and Cenzic. As the CMO of Cenzic, he drove the branding, positioning, communications, operations, and demand generation culminating a successful M & A transaction rewarding the shareholders and the board. Recognized as a visionary, Bala brings the unique talent to blend business, technology, and market trends into compelling value proposition. His career is marked with valuable contributions in the enterprise software, internet security, data center, mobility, analytics, and the cloud computing domain. Bala is frequently quoted in leading publications including eWeek, Dark Reading, PC Magazine, Info Security, MSNBC, Network World etc. He also received the received the Top 20 CMO Award @ 2013 PR World and Marketer of Year: Digital Innovation Award in May 2014. Bala earned his bachelor’s degree in Engineering from IIT Bombay, India, and master’s degree in Engineering from the University of Texas at Austin, Texas. Contact ›

Beth McCullough

Beth McCullough, Director of Events

Beth McCullough is the Director of Digital Marketing Programs at Centrify, a company that provides a single platform to secure every user's access to apps and infrastructure in today's boundaryless hybrid enterprise through the power of identify services. Responsible for leveraging technology and processes to drive demand and qualified leads, she maps campaigns through the sales lifecycle using waterfall modeling, lead scoring tools and pipeline management systems. Beth is a certified Marketo Expert and ABM Strategist. As Director of Events for ANA Business Marketing of Northern California (formerly NORCAL BMA), Beth strategically plans and implements local events, bringing together the best and brightest marketers in the SF Bay Area. You can reach Beth on LinkedIn Contact ›

Tanya Salah, Director of Roundtables

Tanya Salah is serving as Director of Roundtables for ANA Business Marketing of Northern California (formerly NORCAL BMA). Tanya has over 17 years of professional sales experience in the high tech publishing sector at organizations including, Mashable, Geeknet, Upside Media and Ziff Davis. Currently, Tanya serves as Account Director in the Technology vertical at Simmons Research. An alumna of the University of San Francisco, off hours Tanya can be found surfing and sailing the beautiful waters of the incredible Monterey Bay. Contact ›

Leslie Brell, Director, Sponsorships & Partnerships

Leslie is a solution-focused salesperson with extensive experience working with B2B marketers to solve their challenges and drive their marketing ROI. She has worked with companies including R2integrated (formerly CatapultWorks), The Pedowitz Group, PR Newswire and Infogroup. Leslie is currently working at Accelerate Marketing Solutions, helping companies with their customer acquisition needs, by providing lead generation and data services . Leslie has an MBA from the University of Wisconsin – Milwaukee and has been involved with ANA Business Marketing for over 10 years. Off hours, Leslie can often be found on the tennis court and she resides in San Francisco. LinkedIn

Sarah Autrand

Sarah Autrand, VP, Strategic Initiatives

Sarah Autrand is a creative, strategic and energetic marketing executive with over 20 years experience acquired from a career spanning 6 Fortune 1000 companies and over 30 successful emerging enterprises. Leading technology companies include Digital Equipment Corporation (DEC), Fujitsu and Sun Microsystems, as well as numerous emerging and midrange technology companies in a broad range of consumer and enterprise software categories, most of which have been acquired or continue to grow as businesses. Not limited to marketing IT, her background includes driving marketing in the nonprofit, education, professional services, and life sciences fields. Sarah has authored several articles and whitepapers, and has been quoted on Silicon Valley marketing trends in the India Post, Palo Alto Weekly, San Francisco Business Times, Silicon Valley Business Ink, and San Jose Business Journal. She has ghost-written, authored or co-authored articles published in a variety of media, including Government Security News, Silicon Valley Business Ink, Corporate Counsel Magazine, and Cloud Times. Sarah is a sought after speaker on key marketing topics and trends at industry events as well as local investor groups, entrepreneurial centers, universities, and marketing associations. She has won over 20 awards, including in the fields of Science, Management and Leadership. She completed her undergraduate studies with Honors in English (Literature) at San Francisco State University, earned her M.A. in Theology from Fuller Theological Seminary and holds several writing diplomas and certificates. She has also completed post-graduate studies in Writing, Eastern Philosophy and Physics at Stanford University.
Contact ›

Maz Jamasbi, VP, Strategic Initiatives

Maz has extensive experience managing products and marketing operations for the high-tech industry. After a brief stint as a design engineer, he began his marketing career as a product manager for mobile devices before joining several startups including StockMaster as the Director of Products for online applications. Later, he joined Dell computers to lead the development of the first-ever intelligent and green ‘energy smart’ solutions. Maz joined HP (later HPE) as the Senior Manager of Marketing and Demand Operations. His accomplishments include launching the first digital personalization solutions on, managing global campaigns, consolidating marketing performance metrics and onboarding acquired companies onto the HPE tech-stack. Maz is a certified B2B Eloqua Master and believes successful companies and teams nurture relationships and measure their success one company at a time. He earned his BS in Electrical Engineering from University of Utah and MBA from Santa Clara University. He and his family live in Belmont, CA. LinkedIn