Integrating AI/Machine Learning/Predictive Technologies into your Marketing Stack

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Happy Hour Roundtable, October 22, 2018; 6:00–8:00 PM
Integrating AI/Machine Learning/Predictive Technologies into your Marketing Stack
Speaker: Kevin Liu, MongoDB
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Machine Learning. AI. Predictive. These are all the rage and the latest buzzwords we are hearing from marketing tech vendors. But what can the software actually do?

Join us for our next round table session to see how Kevin Liu, Director of Marketing Operations & Analytics at MongoDB, uses predictive lead scoring and conversational AI in their marketing stack and how mongoDB was able to see results such as:

-33% uplift in SAL-SQL conversion
-73% uplift in MQL-SQO conversion
-Increased Sales Development capacity by 50% without increasing headcount

Key Takeaways:

  • Common misconceptions and pitfalls with implementing AI/Machine Learning/Predictive technologies
  • How MongoDB measures the effectiveness of the software and leverages these technologies within their marketing stack.
  • Cutting through all the buzz around predictive tech and what it can actually do

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

For this roundtable, we return to Savvy Cellar Wine Bar & Wine Shop at the Mountain View CalTrain station.

It is customary to have sell-out crowds for our roundtable events. Our current happy hour series started in April 2016 and is going strong. Don't miss out, make sure you secure your seat!

Save the date, October 22, and register to guarantee your spot at the roundtable!

Secure Your Seat Now!

 

Kevin Liu is the Director of Marketing operations at MongoDB.

Kevin is responsible for automating all marketing programs, architecting the marketing systems infrastructure, and developing processes and strategy for using marketing softwares.

Prior to MongoDB, Kevin spent 2 years as the Senior Manager of Marketing Operations at Twilio and 3 years as a Technical Account Manager at Eloqua where he worked with clients such as LinkedIn, Intel, and VMware to provide technical consulting and guidance.


We thank the following sponsors for their contributions to making this event a success:

PLATINUM SPONSOR


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