Return on Marketing Investment using Data Science approach

Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with Salesforce.com CRM) presented.

The focus will be on how to gather, normalize and study program performance data and then decode what the results tell us to do. There will also be a deeper dive into ROMI - Return On Marketing Investment. Tools exposed in the session will be restricted to Octave and R.

Make sure to save the date, March 9, and register to attend the talk.

Return on Marketing Investment
Using Data Science Approach

by Grover Righter

Thursday, March 9, 2017 from 5:30 PM to 8:00 PM (PST)

NetApp, Building 7
1345 Crossman Ave, Sunnyvale, CA 94089

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Grover Righter

Grover Righter is a Data Scientist.

A mathematician at heart, Grover's passion is to harness mathematical models to drive marketing success in organizations large and small.

Grover is an expert in science-based analytics, big data science and marketing programs for B2B companies. Recent customers include VMware, MapR, Standard & Poors, A10 Networks and more.

Grover has a Bachelors degree from Brigham Young University in Computer Engineering with a minor in Classical Studies. A software engineer early in his career, he made the switch to marketing, but is devoted to using applied mathematics and related automation to benefit marketing results at corporations large and small.

He uses massive data sources stored in Hadoop, Mongo, Lucene, Postgres, Oracle and others. And, like most data scientists, Grover spends 75% of his time pulling and normalizing data.

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Grover Righter on
Return on Marketing Investment using Data Science approach
March 09, 2017, 5:30-8:00 PM
NetApp, Building 7
1345 Crossman Ave, Sunnyvale, CA 94089