Amidst surprisingly warm weather during the early stages of fall, B2B marketers from an array of the world’s top B2B tech brands, B2B startups, consultants and like minded marketing peers in the Bay Area, convened for a much welcomed, intimate and interactive Happy Hour event.
This was the 7th consecutive sold out Happy Hour Roundtable since the launch of the series in April 2016.
Jamie Mendez, Director Channel Marketing at IBM’s PartnerWorld and Nicole Sommerfeld, VP at TDA Group, an IBM Content agency, led a lively discussion around, “Conducting a Choir”. In other words, they shared their secrets for creating a successful digital venue for varying constituents to speak to and engage their channel partners. Their success is measurable with YOY traffic growth of 50% and average time spent on page of over a minute.
Some key takeaways that arose from the group discussion:
- voices must be genuine
- you can’t set it and forget it
- the philosophies are scalable to large and small organizations alike.
Networking before and after the session with wine served by a certified sommelier and artisan appetizers continue to draw in a fun and engaged group.
And surprise giveaways from companies like Plantronics make for even more fun.
Don’t miss out on the last Happy Hour Roundtable of 2017 on November 14h! For more information and to register…click here.