Web Content Strategy Best Practices

B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact.

Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home base for your company’s digital presence. We’ll look at different approaches to digital to inform your web content strategy, and share best practices for developing content that align with your digital type and goals.

Make sure to save the date, September 8, and register to attend the talk before the room fills up!

Transforming Your Website
with the Right Content:
Web Content Strategy Best Practices

by Phyllis Davidson

Thursday, September 8, 2016 from 5:30 PM to 8:00 PM (PST)

Microsoft Sunnyvale
1020 Enterprise Way, Sunnyvale, CA 94089

Secure Your Seat Now!

 

Phyllis Davidson

Phyllis Davidson is a Research Director at Sirius Decisions.

An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant.

With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. Phyllis works with clients on content and communications innovation as well as process and program strategy and development.

Phyllis is a graduate of Saint John Fischer College, with a degree in English.

Check out Phyllis's experience and accomplishments on her LinkedIn profile.

 

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Phyllis Davidson on
Transforming Your Website with the Right Content:
Web Content strategy Best Practices
September 8, 2016, 5:30-8:00 PM
Microsoft Sunnyvale
1020 Enterprise Way, Sunnyvale, CA 94089