February 26, 2014 — NorCal BMA Evening Program

How To Tell Your (Marketing) Story In The Digital Age

Richard Fouts
Vice President

Stories engage. Stories are how we remember. Moreover, the ability to tell a good story is more important than ever, as marketers adopt social networking and video — media that lend themselves especially well to storytelling. But, marketers can use all the right storytelling techniques, but remain ineffective if they lack authenticity. Ironically, the elements that make a story authentic (conflict, struggle and vulnerability) are the very techniques technology marketers are trained to avoid.

In this presentation, Gartner analyst Richard Fouts shares his research for how leading marketers advance their goals and objectives through storytelling. Attendees will also leave with a storytelling model they can immediately put into action. During this multi-media presentation, Richard will answer practical questions like:

  • How do you distill your firm’s broad range of capabilities into a crisp, compelling story that leaves a lasting impression?
  • How do leading marketers use storytelling to reinforce their market position, brand and messaging?
  • What are the key elements of a storytelling model that really works?

Wednesday – February 26, 2014
5:30pm – 8:00pm
2225 East Bayshore Road,
Palo Alto, 94303
BMA Members: $30/pp
Non-Members: $45/pp
* Includes Appetizers & Soft Drinks

About Our Speaker:

Gartner LogoRICHARD FOUTS, Vice President, Gartner, advises clients in managing all aspects of the marketing and sales functions, including strategy, competitive positioning, sales enablement and marketing communications. Richard has 20 years of experience in managing marketing organizations, with emphasis on media relations and PR – and has held senior marketing and sales positions with Hewlett-Packard, Compaq and Cambridge Technology Partners.

About Our Moderator:

Laura RamosLAURA RAMOS, Vice President and Principal Analyst, Forrester Research. Laura is a well-regarded speaker and moderator at such venues as the ANA, BMA, ITSMA national user conference, and the MarketingProfs B2B Forum. She was named to BtoB Magazine’s “Who’s Who” list for four years, most recently in 2010. In 2011 and 2012, BtoB named her to their list of “Top 25 Digital Marketers.”

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