Since the publication of the state of alarm by the Government of Spain, the tourism and hotel industry has entered a scenario of great difficulty, and with a not very rosy future in the short term. Open to losses is not an option for any company . The phases and their de-escalation measures are not compatible with the hotel activity; bearing in mind that the transfer of people from one municipality to another is very difficult or directly prohibited.
To analyze this situation with an uncertain future, last Thursday Hosteleo, Linkers, Padilla & Asociados and Horwath HTL analyzed in the webinar ” How the de-escalation will affect the tourism sector” the various measures and options that arise from the latest communications made by government.
Are there still hopes in the summer season?
From the point of view of Jesús Rodríguez, director Asset Management of Horwath HTL, the de-escalation will be marked by the strong volatility of the sector , which will be greatly affected by the opening of borders, the feeling of security, innovation and digitization.
According to Jesús Rodríguez, one of the great unknowns we will find in the occupation after the summer, although it seems that the summer season has not been lost . “We receive information that says that in July and August will be when more businesses will open , and it seems that the will of the clients coincides with traveling then,” he said, while predicting that international borders will also be mobilized.
“Demand is still very high despite the health situation in Spain . There is a huge interest in opening borders. My bet is that it will be parallel: when the demand starts, in the summer, it will not take long for the borders to open, ”he assured. However, it will also depend on when the issuing countries open theirs . “I don’t think that within three months we will be working completely at the international level,” he concluded.
Choose the right time for reopening
To talk about the future of hospitality, Marianela Olivares, CEO of Linkers, and David Basilio, CEO of Hosteleo, agreed that the great challenges of the sector are choosing the right time for reopening, along with the investment necessary for it and the personnel required to start businesses. For Olivares, “ now more than ever you have to work as a team . The differential factor is going to be teamwork, talking and analyzing the situation. ” For this, it considers that the exchange of information and knowledge between employees and managers is essential , in a business structure that is predicted to be more horizontal.
For Basilio, one of the keys is also in the business model to be represented, but qualifies, which should be done when the situation has relaxed. ” Now everyone is in the delivery fever , but not all business models can adopt delivery in their business systems.”
Likewise, he believes that the key lies in the implementation of technological processes that save time on procedures and allow decisions to be made quickly but strongly based on objective data. “But it requires procedures, we are going to have to adapt to a new reality that involves completely modifying the procedures. Now is not the best time to focus on this, but it is better afterwards, “he concludes.
Telework grows in the sector
For Marianela Olivares, these changes have also been driven by the lived health situation, such as the establishment of telework, which will advance significantly in the tourism sector , although the key remains in that people and talent mark the differential value in business, always supported by technology to “analyze information from approaches never taken into account”. ” Now the added value of people is necessary , and thanks to technology we will be much more efficient in offering this added value,” he said.
For his part, David Basilio also assured that the Government should not turn its back on the hospitality and tourism sector , and should analyze the requests they are making. For the sector, one of the big problems to face in this de-escalation is the issue of capacity . “This does not even happen in supermarkets, which put security measures in place, but it is not so restricted by capacity. In Hospitality, if we go through the capacity, there are small stores that really cannot open because it is unfeasible, “he remarks, and it is also important that regulations be established on the operations to be carried out in establishments.
ERTEs in the sector
Alfonso Padilla Pena, lawyer specialized in Tax Law and Commercial Law and founder and managing partner of Padilla & Abogados, also participated in the session, pointing out that it is important to untie ERTEs due to force majeure to the duration of the State of Alarm decreed by the Government , since what the companies in the sector are looking for at the moment is to “lengthen or otherwise link the ERTEs so that the exit is not so abrupt, because otherwise they will find that the next day their situation will not have been fixed yet. “
In addition, Jacobo Rodríguez, partner of fiscal practice of Padilla & Asociados, points out that the ideal would be “to extend the ERTEs until December 31 , allowing, as the recovery becomes evident, that the workers can be incorporated as the situation keep improving. If it is not done, there is great uncertainty in the tourism sector, because it is necessary to keep the posts for six months ”.