Leadership

Explore A Leadership Role
Every BMA board member first started as a member at large (that's you!), and wanted to contribute something more. Experience tells us that serving on the board broadens your leadership potential, increases your involvement with the B-to-B community, provides a real sense of achievement and satisfaction, and could lead to accelerated or broadened career opportunities.

To become an officer or director, you must be a NorCal BMA member in good standing and be willing to attend one board meeting per month as well as the monthly luncheon program on a regular basis. To be considered for a board position, please contact the current Immediate Past President, who chairs the Nomination Committee beginning in March of each fiscal year.

Position Assumed Automatically upon Succession of New Board

Immediate Past President: Lends advice and counsel to the Board in order to ensure continuity from year to year. The Immediate Past President, along with the President, represent the Chapter at meetings held within the region. Serves for one year.

Positions Elected to Serve One Year

President: Presides at all meetings of the NorCal BMA chapter and its Board of Directors, signs all official documents, appoints all committee chairs (including special event committees), and performs other duties as required. The President, along with the Immediate Past President, represent the Chapter at BMA meetings held within the region. Candidacy for Presidency requires two years prior service on the Board of Directors.

President Elect: The President Elect shall become President for the following fiscal year, upon ratification by the Chapter membership. The President Elect shall assist the President in duties as determined by the President.

Vice President, Membership: Responsible for all membership outreach activities within the chapter, including membership promotions, ensuring membership status, membership surveys, and more.

Vice President, Programs: Responsible for planning and carrying out programs and arranges for speakers at regular chapter meetings. Also conducts evaluation surveys at each monthly program and tallies and distributes results to Board of Directors.

Vice President, Communications: Responsible for all NorCal BMA communications going out to members and non-members. This includes emails, direct mail, press releases, and any special promotions. Reporting to the Vice President of Communications is the Outgoing Communications Director and the Website Director.

Vice President, Finance: Responsible for the care and custody of all Chapter funds and securities. Specifically, the Vice President Finance maintains full and accurate accounts of the monthly budget, receipts and expenditures, and presents an annual budget to the Board for its adoption at the annual meeting.

Secretary: The Secretary shall take minutes at all the Board of Directors meetings and any other special gatherings, distributing them subsequent to approval by the President, generating outgoing correspondence on behalf of THE CHAPTER and organizing any incoming information while reporting such details to the appropriate parties.

Appointed Directors

Director, Certification: Coordinates speakers, advance promotion, facilities, and registration and payment for the annual CBC educational seminar series to prepare members for taking the CBC exam.

Director, Promotions: Publicizes relevant Chapter activities through direct communications to current and prospective members and by contact with appropriate local press and media.

Director, Website: Manages all aspects of NorCal BMA website, including hosting, design/formatting, regular updates, tracking reports, and more.

Director, Education: Develops educational projects with local schools and colleges, provides lecturers from the Chapter membership to speak on business marketing at advertising or journalism classes, maintains liaison with educational institutions.

Director, Professional Development: Develops and facilitates the availability of career-enhancing and revenue-producing classes, workshops, seminars and certificates with area associations, colleges, universities and other appropriate resources.

Director, Awards: Manages and coordinates all activities for the Beacon Awards and Showcase, including planning and strategy, advance promotion, management of entries, selection of judges, management of event judging, media relations, facilities, event sponsorships, gallery displays, etc.

Director, CareerLink: Provides information about employment opportunities on the chapter website. Responsible for outreach to local employers to promote CareerLink as a valuable venue to advertise suitable positions to qualified B-to-B marketing professionals.

Director, Facilities: Coordinates and manages all logistics for the general meetings and other events as requested, including meeting rooms, food, and support services and materials.

Director, Outgoing Communications: Promotes the Chapter’s programs and other features of interest to prospects and members through all media available and to distribute information about activities, accomplishments, noteworthy information to the local/regional press and trade publications.

Director, Partnerships: Fosters partnerships with outside organizations, solicit donations in the form of monetary and service support, and determine other mutually beneficial activities with non-competing parallel associations that foster the health and longevity of the Chapter.