April 2, 2014 — Brand Roundtable

Creating the Brand Experience using Short Video


Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
DATE/TIME:
Wednesday – April 2nd
8:30am – 10:00am
LOCATION:
Bay Cafe @ Palo Alto Golf Course 
1875 Embarcadero Road
Palo Alto, CA 94304
Directions

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