February 7, 2014 — Public Relations Roundtable

Crafting a Headshot

Scott R Kline
Commercial Portrait
Public relations professionals know that clients often don’t like having their photo taken. How can you make yourself and your client successful in this endeavor? Commercial Portrait Photographer Scott R. Kline will outline the elements of preparation in creating an ideal headshot or executive portrait. The session will be filled with many examples of photographs illustrating these techniques. Discussion points will include: make-up, wardrobe, lighting, posing and facial expressions. Scott will also discuss the best way to crop and present photos on websites, social media and other platforms. Since most of Scott’s photos involve location shooting, Scott will also discuss locations, background gathering and determining the right message with the photo. All these elements combine to create a vibrant confident photo that shows the subject in their best light.
Friday – February 7, 2014
9:00am – 10:30am
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304

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