Brand, Marketing, and Customer Experience with Kerry Bodine
Special Meeting Location for April — The SF Offices of Demandbase
301 Howard Street
Online Registration has closed at this time. We welcome you to join us at the event and register at the door.
Onsite Member $40
Onsite Non-Member $55
Silo’ed organizations inevitably create disjointed experiences for customers. One of biggest — and most overlooked — problems in the customer journey stems from the seemingly unbridgeable gulf between marketing and the rest of the organization. Marketing communications that aren’t aligned with the true capabilities of the organization set sky-high customer expectations that are impossible to match. Fortunately, several relatively simple tools can help employees on both sides of the chasm work together to provide an on-brand experience that delights customers.