October 29, 2013 —
The BMA NorCal 75th Celebration

Evening with SV Marketing Luminaries, was a smashing success. Thank you.

BMA 75th Anniversary Celebration - Inception to Inspiration
BMA 75th Anniversary Celebration - Inception to Inspiration
BMA 75th Anniversary Celebration - Inception to Inspiration
BMA 75th Anniversary Celebration - Inception to Inspiration
Throughout 2013, the Northern California chapter of the Business Marketing Association — NorCal BMA — celebrates its 75th anniversary as the leading B2B marketing organization in the San Francisco Bay Area and Silicon Valley.
75th AnniversarySince 1938, we have connected B2B marketers with the most relevant and impactful knowledge, people, and programs to ensure marketers meet objectives more efficiently and effectively. As a testament to our success attracting the best and brightest modern marketers in the business, NorCal BMA was won the Large Chapter Growth Award at the May 2013 BMA National Conference. We offer a robust set of programs to members and the marketing community at large, including a series of regular roundtables on various marketing topics, monthly educational and social events, networking, resources, and B2B job listings.

NorCal BMA’s 75th Anniversary Anthology “Inception to Inspiration” — Part IV

1980-2000: Marketing’s Big Bang

The 1980’s were jam packed with marketing advances and excitement. Let’s take a look at the remarkable acceleration of innovation during that decade:

  • Bar code scanners were introduced, and retailers began to collect consumers’ behavioral data on the spot
  • Database marketing emerged as the precursor to CRM—and so did relationship marketing
  • Nike’s “Just Do It” Campaign kicked off
  • Spam—ugh—was born

In 1982, Digital Equipment Corporation (DEC) became the first tech company to run a TV ad. At the time it was a really big deal. Today, nobody even remembers it.

In 1984, only two years later, Apple computer aired its legendary “Sledge Hammer” Ad. With its play on George mckennablogpostOrwell’s “1984,” it’s an important part of our marketing and cultural history and really fun to watch. And guess what? Regis McKenna, the creator of that ad is one of the headliners at our gala 75th anniversary celebration. I’m sure you’ll find his insights fascinating! Read More