May 28, 2014 — BMA NorCal Evening Program

What it Takes to Succeed When Automating Your Demand Generation


Vijay
VIJAY RAMAWAMY
Head of Marketing & Partnerships,
NextPrinciples (a Leadformix client)
Patty Nghiem
PATTY NGHIEM
Vice President of Marketing and Alliances,
Dataguise (an Act-On client)
Adam New-Waterson
ADAM NEW-WATERSON
Marketing Technologist,
BloomReach (a Marketo client)
Bray Coleman
BRAY COLEMAN
Digital Marketing Senior Consultant,
FICO (an Oracle-Eloqua client)

Marketing automation technologies promise to help B2B marketers better engage customers, increase pipelines, and allow marketing and sales to collaborate more efficiently as they drive company revenue. Fifteen or more years into this journey, many marketers still struggle to extend their automation efforts – including lead nurturing, scoring, and recycling – beyond the basic outbound communication popularized by email software solutions. What does it take to make marketing automation deliver more qualified demand that demonstrates marketing’s real ability to drive business results?
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