Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World
Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.
Big Data: What Are The Challenges and Opportunities For B2B Marketers?
Firms as diverse as energy companies, high-tech/telecom, and financial firms recognize that the power of data comes through when they expand their analysis to predict the next step that a buyer may take. How can B2B marketers use analytics to connect marketing activity to business success and use its predictive capabilities to make their firms more customer-obsessed?