June 25, 2014 — NorCal BMA Evening Program

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World


seancampbell
SEAN CAMPBELL
CEO,
Cascade Insights

Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.

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March 26, 2014 — NorCal BMA Evening Program

Big Data: What Are The Challenges and Opportunities For B2B Marketers?


jim_donovan
JIM DONOVAN
Vice President, Global Marketing
Teradata
Manu Kaushik
MANU KAUSHIK
Director, Marketing
Blue Coat
Franz Aman
FRANZ AMAN
Senior Vice President, Strategy and Operations
Informatica
Laura Ramos
LAURA RAMOS
Vice President and Principal Analyst,
Forrester

Firms as diverse as energy companies, high-tech/telecom, and financial firms recognize that the power of data comes through when they expand their analysis to predict the next step that a buyer may take. How can B2B marketers use analytics to connect marketing activity to business success and use its predictive capabilities to make their firms more customer-obsessed?
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