Product Marketing & Management Roundtable
Innovation Games®: Creating Breakthrough Products Through Collaborative Play
Innovation Games® are serious games for working with customers and stakeholders to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They can be played online or in-person, and have used by companies such as SAP, QUALCOMM, Emerson Climate Technologies, and Genesys to improve existing products and services and create new ones.
In this presentation, Luke Hohmann, author of Innovation Games: Creating Breakthrough Products Through Collaborative Play, will show how Innovation Games® can be used in New Product Development and ongoing product development processes to collaboratively identify, shape, and prioritize breakthrough products and services. This hands-on learning experience will feature an in-person game so that you can experience the power of the games through play.
Date/Time:
Thursday, February 18th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Pricing:
$15 BMA members / $30 non-members*
* NOTE: Due to increased attendance for this event, Scott's has required the use of a separate meeting room and will not be providing separate breakfast tabs for each attendee. The fee above includes breakfast.
If you have any questions about the event, please contact Reena Kapoor at reena@coniferinc.com
About Our Speaker:
LUKE HOHMANN, founder and CEO of Enthiosys, is a recognized expert on agile product management of software products and a former senior software product manager at four companies. An author of three books and numerous articles on software product management, he is also a frequent speaker at software and other industry events. He loves his job, and is happiest when he’s helping his clients build great products and services. He’s especially enjoys watching clients get excited about creating new products and services as the result of playing Innovation Games® with their customers, integrating these into new product development practices, and creating them through architecturally sustainable Agile methods. He’s one of those crazy entrepreneurs who is committed to using Innovation Games® to change the world and invites you to lend a helping hand at www.GamesForDemocracy.org.