Product Marketing Roundtable

Creating The Next Big Thing... Without Market Research?

As high tech marketers and strategists, we’ve been trained that Believe it or not, the answer is yes, we can. As high tech marketers and strategists, we’ve been trained that market research is a critical part of developing new products. The use of online tools, focus groups, ethnographic studies, and other research methodologies are seen as critical in the new product development process.

But, we’ve also seen the analysis/paralysis that it causes in taking the next step. Why not just build the product, and eliminate the market research step? Sound crazy? It’s not. At the May NorCal BMA Product Marketing Roundtable, Sean O’Malley from Venrock, a leading venture firm, will fill us in on new innovation processes that quickly lead to market-leading products and services.

If you’re responsible for new product planning or development, you won’t want to miss this invaluable seminar.


Date/Time:
Thursday, May 15th, 2008
8:30 a.m. to 10:00 a.m.

Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions

Pricing:
$15 BMA members / $30 non-members*

* NOTE: Due to increased attendance for this event, Scott's has required the use of a separate meeting room and will not be providing separate breakfast tabs for each attendee. The fee above includes breakfast.

If you have any questions about the event, please contact Niti Agrawal at niti@stage4solutions.com

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Speakers Biography:
SEAN O'MALLEY currently leads Venrock's innovation lab called the Quarry which focuses on development of new media and mobile products. He held various product leadership roles at Yahoo! and was involved in many of Yahoo!’s products around the globe: Messenger, Mail, Answers, Frontpage, Music, News, Sports, Video. Prior to Yahoo!, Sean served in product roles for various start-ups like Sylantro Systems, a telecom software company, and Pandesic, an internet company spin-off of Intel and SAP. He received his MBA and B.A. from Stanford University