Past Events 2008
Groundswell: Winning In A World Transformed By Social
Technologies
Companies often approach social computing as technologies to deploy--a
blog here, a podcast there--to achieve a marketing goal. A more
coherent approach starts with defining the target audience and the
relationship you want to build with them.
Whether you use social media for branding, web site optimization or just improved communications, you need to analyze customers' Social Technographics first, and then create a corresponding social strategy.
At the Norcal BMA January Networking Luncheon, join Forrester VP and Principal Analyst, Charlene Li to learn more about how this analytic approach can help you optimize your social media marketing efforts.
If you missed this great event, we have both the presentation and
the podcast available on the More Info page. Members
Get More > > >
Measuring the Naked Conversation
If you missed this great event, we have the podcast available on the
More Info page. Members
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Breakthrough: Making Good Marketing Better
You’re already doing it all, so why isn’t your marketing moving the needle more? At the March 26th BMA Monthly Networking Luncheon, learn the most common B2B technology marketing pitfalls, learn the tools and techniques that will help you avoid repeating the same mistakes.
Does your messaging sacrifice clarity for comprehensiveness? Do you use the right parts of your website to engage the right kind of customer? Do you frame problems to make your solutions important or relevant? Do you understand your “attention” competition? Do you act like a market leader even if you aren’t one?
For over 15 years, Martina Lauchengco has either been on the front-line of technology leaders, including Microsoft, Netscape and Opsware (now HP), or advising companies on how to get there. Join us for a presentation that will help you make the good marketing you already do, better.
If you missed this great event, we have the presentation available
on the More Info page. Members
Get More > > >
Website Optimization: Going Beyond the Click
Bring your questions to the April 23 BMA luncheon where Google's Jon Diorio, will show how to get the most from AdWords. Going beyond the click-counts, Jon provides insight on how to maximize your return on Google advertising, including lesser-known processes, such as post-click conversion, which helps online marketers do more with the clicks they get.
Jon will highlight Google's free Website Optimizer and Analytics packages that can help any business marketer drive more value from existing site traffic.
If you missed this great event, we have the podcast available on the
More Info page. Members
Get More > > >
Reaching the Mobile Marketplace in 2010
Are you prepared for the next communications revolution? In case you haven’t looked recently, we’re quickly approaching the “tipping point” in the mobile internet space. Even though the growing number of mobile users and uses for mobility presents wide-ranging opportunities, it also poses threats to a wide variety of businesses. Today’s leaders in devices, content, networks, applications and services will need to scramble hard to stay on top.
In this thought-provoking and practical NorCal BMA Luncheon presentation by Crimson Consulting’s Steven Lamont, you’ll learn how to adapt the most relevant tools and approaches to reach and capture the mobile audience. Members Get More > > >