Marketing Strategy Roundtable
Mapping Content to the Buyer’s Cycle: Best Practices for Content Marketing
The business-to-business buying process is complicated by multiple decision makers, tight budgets, and an often overwhelming amount of information. Content marketing techniques can help you address these challenges by giving your customers valuable information that inspires them to action.
In this presentation, Viewstream CEO John Assalian draws upon his fifteen years of corporate marketing experience to explain how content marketing can be used to attract, acquire, and engage a clearly defined and understood target audience--with the objective of driving profitable customer action. You’ll learn about the various content options available today, and how to make your content work successfully to grow your business. The presentation will review specific research techniques used to understand customer content preferences, as well as tips and tricks to ensure your content is prospect/customer ready. Finally, Mr. Assalian will discuss the use of social media as a promotional channel. Drawing on Viewstream’s client strategy work, as well as external research, Mr. Assalian’s presentation aims to offer immediate insight to improve your content marketing process.
Date/Time:
Tuesday, March 23rd
8:00 a.m. to 9:30 a.m.
Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Pricing:
$15 BMA members / $30 non-members*
* NOTE: Due to increased attendance for this event, Scott's has
required the use of a separate meeting room and will not be providing
separate breakfast tabs for each attendee. The fee above includes
breakfast.
If you have any questions about the event, please contact Linda Popky at linda@popky.com
About Our Speaker:
JOHN ASSALIAN brings a strategic focus to customer acquisition and brand building, honed over decades of sales & marketing experiences with a range of entrepreneurial, high-technology and market changing businesses. As CEO of Viewstream since 1999, Mr. Assalian has built a leading digital content marketing firm that conceives, develops, and engineers customer-centric marketing campaigns for leading brands, including Autodesk, Microsoft, Sony, HP, as well as a range of leading technology companies. Graduating with triple honors in Economics from Binghamton University, Mr. Assalian has presented at various technology and marketing conferences, worked on the world’s first search engine designs, and shown his creative work in film festivals worldwide.