August 2008 Monthly Meeting
Are you nurturing a meaningful and relevant dialog with your prospects and customers, or are you creating a series of unconnected, one-off marketing activities? A press release here, a tradeshow there is not enough to keep the customer engaged. Today’s marketers need more than just a plan. They need a “marketing blueprint” – a framework that literally maps out a company’s engagement dialogue linking activities and offers together.
At the August 27th NorCal BMA Luncheon, marketing strategist and author Mike Gospe of the Kick Start Alliance will define what a marketing campaign really is, and what it is not. You’ll discover the three critical steps that guide the world’s best marketing teams in their marketing initiatives. And you’ll learn how to navigate the company politics that can slow down or kill your campaign before it even begins.
Companies that use marketing blueprints consistently achieve a dramatic improvement in their marketing ROI because they nurture dialogue with the prospect of customer rather than simply bombarding the target audience with random media messages.
Date/Time:
Wednesday, August 27th
11:30 a.m. to 1:00 p.m.
Location:
David's Restaurant
5151 Stars and Stripes Dr.,
Santa Clara, CA 95054
(408) 986-1666
http://davids-restaurant.com/
For reservations, please call 800-568-5554 or 650-631-4BMA (4262)
REGISTER ONLINE: 
MIKE GOSPE, author, marketing strategist, and co-founder of KickStart Alliance is an accomplished leader. For more than 20 years, he worked the angles of campaign management. Mike led a team of go-to-market strategists at HP, guided a worldwide organization to tailor global marketing launches and regional campaigns at Sun, and drove a team of corporate marketers at Ariba. Mike is a popular speaker at venture capitalist forums and marketing and business associations on topics ranging from marketing planning, lead generation strategies, and Customer Advisory Boards. His new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, has been endorsed by marketing leaders such as Jay Conrad Levinson, Patricia Seybold, and Don Schultz as “an inspirational “how to” book for business-to-business marketers in the Internet age. |