International Roundtable
Marketing Strategies for China and Japan that Get Results
In today’s challenging market environment it is important to maximize budgets and create economies of scale whenever possible. Although China and Japan are very different countries with very different cultures there are marketing strategies that can be universally applied in both countries and some that need to customized to fit each culture. This presentation will highlight pan Asia marketing tools that can be implemented in both countries and what tactics must be customized. Michele Kinman, Principal & Founder of WMC Marketing, will share two in-depth case studies from industry technology leaders that got results and increased market share.
Date/Time:
Wednesday, November 18th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
RSVP: To help the restaurant hostess plan appropriate seating, please RSVP to
Sachi Maki Massengale no later than noon on Tuesday, November 17th.
About Our Speaker:
MICHELE KINMAN is Principal/Founder of WMC Marketing. She specializes in marketing and public relations to Asia and Pacific Rim countries with over 10 years of in-county experience. She has worked with several industry technology leaders such as Cisco, TSMC, Seagate, PMC-Seirra as well as numerous start-ups.
In today’s challenging market environment it is important to maximize budgets and create economies of scale whenever possible. Although China and Japan are very different countries with very different cultures there are marketing strategies that can be universally applied in both countries and some that need to customized to fit each culture. This presentation will highlight pan Asia marketing tools that can be implemented in both countries and what tactics must be customized. Michele Kinman, Principal & Founder of WMC Marketing, will share two in-depth case studies from industry technology leaders that got results and increased market share.
Date/Time:
Wednesday, November 18th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
RSVP: To help the restaurant hostess plan appropriate seating, please RSVP to
Sachi Maki Massengale no later than noon on Tuesday, November 17th.
About Our Speaker:
MICHELE KINMAN is Principal/Founder of WMC Marketing. She specializes in marketing and public relations to Asia and Pacific Rim countries with over 10 years of in-county experience. She has worked with several industry technology leaders such as Cisco, TSMC, Seagate, PMC-Seirra as well as numerous start-ups.