International Roundtable
International Marketing Readiness: Getting Ready for Launch
Launching your products and services in today’s global economy requires both creative and practical solutions. Yes, we need to manage with thrift and efficiency. Yet, we also need to consider resources for accelerating global and local sales. Effective global launch management and execution can make a big impact on customer satisfaction, market visibility, and revenue in international markets.
So how do we innovate in launching products worldwide? How can we collaborate to ensure an optimal process across functions and cultures? How can global and local networks make a difference? Whether you’re managing global launches for a small or large organization, learn how you can improve performance and results through creative finesse and practical tools:
• Understand global launch needs and requirements
• Develop strategies to enable international success
• Optimize your global and local networks
• Leverage your internal and external resources
Date/Time:
Wednesday, July 15th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and Grill 855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to Sachi Maki Massengale no later than noon on Tuesday, July 14th.
About Our Speaker:
KARINA JENSEN is Founder and Principal of Global Minds Network, a consulting firm that offers planning and execution solutions for global go-to-market initiatives. Karina has successfully launched and marketed global products and education services across Europe, Asia-Pacific, and the Americas for companies such as Adobe, NEC, and Symantec. She’s also taught courses in International Marketing, Management, and Communication at the UC Berkeley Extension International Diploma Program, the Art Institute of California, and Menlo College. Karina holds an MBA in International Business from the ENPC School of International Management in France and a BA in Public Relations from California State University. Currently commuting between Paris and San Francisco, Karina specializes in global launch management, international marketing, and cross-cultural innovation. For more information about Global Minds Network, please visit www.globalmindsnetwork.com
Launching your products and services in today’s global economy requires both creative and practical solutions. Yes, we need to manage with thrift and efficiency. Yet, we also need to consider resources for accelerating global and local sales. Effective global launch management and execution can make a big impact on customer satisfaction, market visibility, and revenue in international markets.
So how do we innovate in launching products worldwide? How can we collaborate to ensure an optimal process across functions and cultures? How can global and local networks make a difference? Whether you’re managing global launches for a small or large organization, learn how you can improve performance and results through creative finesse and practical tools:
• Understand global launch needs and requirements
• Develop strategies to enable international success
• Optimize your global and local networks
• Leverage your internal and external resources
Date/Time:
Wednesday, July 15th
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and Grill 855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to Sachi Maki Massengale no later than noon on Tuesday, July 14th.
About Our Speaker:
KARINA JENSEN is Founder and Principal of Global Minds Network, a consulting firm that offers planning and execution solutions for global go-to-market initiatives. Karina has successfully launched and marketed global products and education services across Europe, Asia-Pacific, and the Americas for companies such as Adobe, NEC, and Symantec. She’s also taught courses in International Marketing, Management, and Communication at the UC Berkeley Extension International Diploma Program, the Art Institute of California, and Menlo College. Karina holds an MBA in International Business from the ENPC School of International Management in France and a BA in Public Relations from California State University. Currently commuting between Paris and San Francisco, Karina specializes in global launch management, international marketing, and cross-cultural innovation. For more information about Global Minds Network, please visit www.globalmindsnetwork.com