Twitter Networking Event
Twitter For Business: To Tweet or not to Tweet?
Guest Panel:
MICHAEL BRITO
Social Media Strategist
Intel
LASANDRA BRILL
Manager, Web & Social Media Marketing
Cisco Systems
MICHAEL MOESCHLER
Supervisor & PR Product Liaison
Voce Communications
You can’t turn on your TV or computer these days without hearing some mention of Twitter. What started in 2006 as a side project within Odeo, a now-defunct podcasting company, turned into a "micro-blogging" phenomenon to be reckoned with. How much of a phenomenon, you ask? Last month, over 10 million users logged over 300 million minutes. No doubt about it, Twitter has become the social media tool for marketers. But should it be used for business? And if so, how and when? That’s what NorCal BMA’s June 30th Panel Discussion and Networking Event is all about.
Michael Brito (@Britopian), Social Media Strategist at Intel; LaSandra Brill (@LaSandraBrill), Manager, Web & Social Media Marketing at Cisco Systems and Michael Moeschler (@moesch) Supervisor at Voce Communications and product PR liaison for NetApp will look at Twitter from a business use perspective, share their experiences with the tool and the examine the pros and cons of using Twitter for business.
This will be an interactive event, so bring your questions and ideas.
Date/Time:
Tuesday, June 30th
5:30 to 8:00 p.m.
Location:
David's Banquet Facility
5131 Stars and Stripes Dr.,
Santa Clara, CA 95054
(408) 986-1666
Map/Directions
For reservations, please call 650-631-4BMA (4262)
REGISTER ONLINE: 
About Our Panelists:
LASANDRA BRILL is a social media enthusiast, avid blogger and marketing innovator. As Manager of the Service Provider Web & Social Media Marketing group, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history. LaSandra is also an Ezine expert author and authors a blog, Marketing in Web.2.0 World, where she explores how marketing is changing for B2B companies with the rise of social media and Web 2.0. She has over ten years of technology marketing, communications, and web strategy experience. Before joining Cisco, she held management positions at Mirapoint and AppStream. LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University. You can view her LinkedIn profile here.
MICHAEL BRITO blogs, communicates and builds relationships with other people. He Twitters actively; so much that he has written a personal Twitter Manifesto. Michael believes that marketing is good; and if you love your customers they’ll love you back and tell people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. Michael believes that consumers are real people with real passions. Let’s start treating them that way. He is a recovering direct marketer. He has learned that conversations are more valuable than conversions; even though they are more difficult to measure. Michael refuses NOT to have fun at my job. He is a social media strategist at Intel. Michael is currently on the interim board of directors for the Social Media Club. He is an advisor to Izea. He is a member of the Blog Council and blogs there. Here are links to some of the articles he published on iMedia Connection, WebPro News, Search Enginer Journal.
MICHAEL MOESCHLER joined Voce in 2004 and cut his teeth working with a handful of enterprise tech and start-up clients based in Silicon Valley. His experience spans the traditional PR and social media landscape, helping established brands and smaller players build smart, targeted and measurable communication campaigns. Currently, Michael is the product PR liaison for NetApp, aiding in the overall planning, strategy and direction of the entire NetApp product portfolio. Additionally, Michael drives social media initiatives for NetApp's corporate and product campaigns and has successfully expanded its online presence via corporate blogging initiatives, community outreach and content publishing. Michael also provides PR and social media support for ooma, a Palo Alto based consumer electronics startup. Michael is a Supervisor at Voce. To learn more about his online adventures you can follow him on Twitter @moesch