Sales Lead Roundtable

Increasing Lead Conversions With Advanced Segmentation Techniques

With limited budgets in hand, firms are challenged with increasing sales leads conversion rates, however many firms struggle with wasted marketing efforts and costs due to not targeting sales leads as effectively as they can.

Frank Jamieson, President of Applied DM Research will present how advanced b2b segmentation strategies can improve quality and quantity of sales leads while decreasing sales conversion costs. He will also present how incremental segmentation improvements can generate sustainable competitive advantage.

Key takeaways from this roundtable event include:
• Step by step guide for designing a unique market segmentation strategy for your company
• Step by step guide for designing a sales leads profiling process for inbound, outbound, and social media marketing programs

This methodology is straight forward and easy to understand and implement. It goes well beyond standard list buying discussions. Come to this no-nonsense presentation to smart start your sales and marketing program for 2010.


Date/Time:
Thursday, March 4th
8:30 a.m. to 10:00 a.m.

Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions

Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
(CASH or CHECK ONLY, please)

RSVP:To help the restaurant hostess plan appropriate seating, please RSVP ONLINE
no later than 3:00pm on Wednesday, March 3rd.

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About Our Speaker:
FRANK JAMIESON is the founder and President of Applied DM Research which specializes in market segmentation, customer profiling, and sales leads profiling for inbound, outbound, and social media marketing programs. He is also an active board member at the DMA Northern California.

Moderated by:
TOM JUDGE, a fifteen year industry veteran and VP of Strategy at Direct Marketing Partners, Founder of the Lead Management Certification Center, and former Instructor of B2B Sales Lead Management at the Univ of California and San Jose State. 2009 Member of the Sales Lead Management Association’s First Annual “50 Most Influential Sales Lead Management Professionals’ List”.