Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World
Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.
What it Takes to Succeed When Automating Your Demand Generation
Marketing automation technologies promise to help B2B marketers better engage customers, increase pipelines, and allow marketing and sales to collaborate more efficiently as they drive company revenue. Fifteen or more years into this journey, many marketers still struggle to extend their automation efforts – including lead nurturing, scoring, and recycling – beyond the basic outbound communication popularized by email software solutions. What does it take to make marketing automation deliver more qualified demand that demonstrates marketing’s real ability to drive business results?
Creating the Brand Experience using Short Video
Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
Wednesday – April 2nd
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
Brand, Marketing, and Customer Experience with Kerry Bodine
Special Meeting Location for April — The SF Offices of Demandbase
301 Howard Street
Online Registration has closed at this time. We welcome you to join us at the event and register at the door.
Onsite Member $40
Onsite Non-Member $55
Silo’ed organizations inevitably create disjointed experiences for customers. One of biggest — and most overlooked — problems in the customer journey stems from the seemingly unbridgeable gulf between marketing and the rest of the organization. Marketing communications that aren’t aligned with the true capabilities of the organization set sky-high customer expectations that are impossible to match. Fortunately, several relatively simple tools can help employees on both sides of the chasm work together to provide an on-brand experience that delights customers.
Big Data: What Are The Challenges and Opportunities For B2B Marketers?
Firms as diverse as energy companies, high-tech/telecom, and financial firms recognize that the power of data comes through when they expand their analysis to predict the next step that a buyer may take. How can B2B marketers use analytics to connect marketing activity to business success and use its predictive capabilities to make their firms more customer-obsessed?
If you want to win at the content game, it’s time you started thinking like a professional
There is a reward for using content marketing. According to Hubspot research, 70% of companies that publish blog posts 2 to 3 times a week acquired customers. Here are 10 actionable steps to implement a robust content marketing program:
1. Know your audience — knowing for whom you’re producing the content. Customers? Prospects? Fans? Industry Peers? Create a persona of your stakeholder(s).
2. Define key themes and messages — Don’t just focus on your product, service, or business — but do some thinking as to what issues relate to your persona’s real world concerns.
3. Establish a frequency framework — Create a schedule and adhere to it. Map out potential stories, features, or other content in advance so when the deadline looms, you’ll have a sense of what’s due.