August 27, 2014 — Norcal BMA Evening Program

The Power of Gamification to Create Engaged and Inspired Customers

Managing Director, West Coast Operations,
Inward Consulting

Check out registration at the front door

Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick will share his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies. He will show how brands can engage and inspire their customer by leveraging the power of their employees to create those exceptional customer experiences. There is mounting empirical evidence that directly correlates an engaged and inspired workforce to greater sales growth, profitability, shareholder value, and customer satisfaction and loyalty. Gamification is a key tool leading companies are using to achieve this goal.

At this event, you will walk away with:

  1. A better understanding of what Gamification is and what it isn’t
  2. Knowledge of the mechanics of an effective program and an understanding of why it works
  3. Examples of programs directed at both employees and customers
  4. Key factors to consider in building a gamification program.

We’ll also have some fun actually experiencing the impact of Gamification in an engaging activity. Join us as we explore the power of this emerging trend that creates engagement and inspiration with both your employees and your customers, and drives increased loyalty and growth.

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June 25, 2014 — NorCal BMA Evening Program

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World

Cascade Insights

Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.

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May 28, 2014 — BMA NorCal Evening Program

What it Takes to Succeed When Automating Your Demand Generation

Head of Marketing & Partnerships,
NextPrinciples (a Leadformix client)
Patty Nghiem
Vice President of Marketing and Alliances,
Dataguise (an Act-On client)
Adam New-Waterson
Marketing Technologist,
BloomReach (a Marketo client)
Bray Coleman
Digital Marketing Senior Consultant,
FICO (an Oracle-Eloqua client)

Marketing automation technologies promise to help B2B marketers better engage customers, increase pipelines, and allow marketing and sales to collaborate more efficiently as they drive company revenue. Fifteen or more years into this journey, many marketers still struggle to extend their automation efforts – including lead nurturing, scoring, and recycling – beyond the basic outbound communication popularized by email software solutions. What does it take to make marketing automation deliver more qualified demand that demonstrates marketing’s real ability to drive business results?
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April 2, 2014 — Brand Roundtable

Creating the Brand Experience using Short Video

Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
Wednesday – April 2nd
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course 
1875 Embarcadero Road
Palo Alto, CA 94304

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April 23, 2014 — BMA NorCal Evening Program

Brand, Marketing, and Customer Experience with Kerry Bodine

Special Meeting Location for April — The SF Offices of Demandbase
301 Howard Street

Kerry Bodine
Speaker :: Consultant :: Educator

Online Registration has closed at this time. We welcome you to join us at the event and register at the door.
Onsite Member $40
Onsite Non-Member $55

Silo’ed organizations inevitably create disjointed experiences for customers. One of biggest — and most overlooked — problems in the customer journey stems from the seemingly unbridgeable gulf between marketing and the rest of the organization. Marketing communications that aren’t aligned with the true capabilities of the organization set sky-high customer expectations that are impossible to match. Fortunately, several relatively simple tools can help employees on both sides of the chasm work together to provide an on-brand experience that delights customers.
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March 26, 2014 — NorCal BMA Evening Program

Big Data: What Are The Challenges and Opportunities For B2B Marketers?

Vice President, Global Marketing
Manu Kaushik
Director, Marketing
Blue Coat
Franz Aman
Senior Vice President, Strategy and Operations
Laura Ramos
Vice President and Principal Analyst,

Firms as diverse as energy companies, high-tech/telecom, and financial firms recognize that the power of data comes through when they expand their analysis to predict the next step that a buyer may take. How can B2B marketers use analytics to connect marketing activity to business success and use its predictive capabilities to make their firms more customer-obsessed?
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