PHOTO CREDIT: SHANE CHIU
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful b2b companies are using principles of membership, SaaS business models, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy.
Join us on April 22, as Robbie Kellman Baxter, Author of The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (McGraw-Hill 2015) shows you:
- How to turn digital subscriptions into forever sales
- How to build an online community your customers will love
- Why the sales transaction is not the end of the marketing relationship
- Tips to transform freemium users into superusers
- Create a self-generating revenue stream
- The 7-Steps to the Membership Economy
- Keep memberships and profits growing for years to come
It’s not about ownership; it’s about access, options, and freedom. Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who needs to get a bigger bang for your marketing buck, this session promises actionable tactics you’ll want to put into practice immediately .
When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.
About the speaker:
Robbie Kellman Baxter is the founder of Peninsula Strategies, LLC, a consulting firm that helps companies excel in the Membership Economy.
Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.
Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.
Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.