Sales Lead Roundtable
Lead Nurtuting Strategies and Tactics
Date: Thursday, March 1st
Time: 8:30 a.m. to 10:00 a.m.
Location: Bay Cafe at Palo Alto Golf Course, Palo Alto CA
Guest Speaker:
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RUTH P. STEVENS Author, B2B Consultant, & Lead Generation Expert |
Award-winning lead generation expert Ruth P. Stevens, author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, will present strategies and tactics that have proven to help firms nurture prospects until they become “sales-ready” qualified. In addition, the moderator will provide actual case results with conversion metrics and examples of what has and has not worked for discussion.
This is a must attend event for any b2b firm looking for ways to improve conversion rates from leads to closed sales. For those attending the roundtable, there will be a drawing for a free signed copy of Ruth’s book.
BMA Members: $15/person*
Non-Members: $30/person*
* Includes Breakfast
Advance registration required.
An additional $5 fee will be charged for day-of-event walk-ins.
(CASH or CHECK ONLY).
If you have any questions about this event, please contact Tom Judge at tjudge@dirmkt.com
About Our Speaker:
RUTH P. STEVEN’s expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner. At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing. At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff’s Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.
Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and Maximizing Lead Generation: The Complete Guide for B2B Marketers. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York. She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.
Moderated by:
TOM JUDGE, the NorCal BMA Sales Lead Roundtable Chair. A fifteen year industry veteran and VP of Strategy at Direct Marketing Partners, past Instructor of B2B Sales Lead Management at the Univ of California and San Jose State. He is a Member of the Sales Lead Management Association’s list of “50 Most Influential Sales Lead Management Professionals”.