From Satisfaction to Advocacy: Three steps to increasing revenue by aligning with your clients
We all know that the least expensive ways to increase revenue are new orders from existing clients and referrals to new ones. In this session, you will learn three tips for aligning with clients who are merely satisfied with your services and turning them into advocates for your work, providing you with repeat business and free word-of-mouth advertising.
- Build your brand and reputation by managing key factors in the evaluation of your performance.
- Increase your ability to meet client needs by asking the right questions.
- Enrich the client experience by developing a personalized communication strategy for key players.
Friday – November 1, 2013
9:00am – 10:30am
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
BMA Members: $15/person*
* Payable @ the door
(CASH or CHECK only, please)
Suzanne Block firstname.lastname@example.org
About Our Speaker:
Cathy Hammer began her career in communications by serving on an NBC director’s team. Her wide-ranging experience includes co-authoring “Tips and Tactics for Conducting E-Commerce;” hosting “Say What?!” a podcast for managers and their teams; managing the media blog “Remote Possibilities”; and serving as VP of Production for one of San Francisco’s first integrated marketing agencies. She founded Cathy Hammer & Associates in 2001 to develop internal and marketing communication strategies that work in harmony with a company’s brand identity. Her varied industry experience includes consumer research, architecture and design, biotechnology, wealth management, sports, PKI and encryption, and the non profit sector.
About Our Moderator:
SUZANNE BLOCK is a Senior Associate at the Bateman Group in San Francisco, CA. Since joining the agency in 2012, she has worked on a range of enterprise and consumer technology clients, including MemSQL, The Open Group and Recyclebank. Suzanne serves as a project leader for her clients, managing high-level product launches and news announcements. She has a wide variety of experience in media relations, development of press materials and managing social media channels. Prior to joining the Bateman Group, Suzanne worked for Burson-Marsteller, where she focused heavily on enterprise technology clients, including Intel, The Open Data Center Alliance, HP and Nuance Communications. Suzanne graduated from Lake Forest College in 2009 with a dual major in English and Communications.