Product Marketing & Product Management Roundtable
Harnessing the Power of Agile Software Development:
How it changes – or doesn’t – what product managers do!
Date: Thursday, November 18th
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA
Do you understand Agile development? Know how it affects your company, your role as a product manager and your interaction with Engineering? Can you harness its power to develop winning products?
Many software development organizations are moving to Agile methodologies, but product managers can be late to understand how this changes their role in interacting with and creating value in collaboration with the engineering organization. At the same time, “by-the-book Agilists” tend to misunderstand (or even forget about) product management with disastrous results.
This session will recap the essentials of technology product management, help you understand Agile, and identify the primary failure modes of companies lacking product managers who know how to work with and leverage the strengths of the Agile methodology. The key question this RT will help you answer is: How should we organize, train and collaborate for success?
Pricing:
$15 BMA members / $30 non-members*
* NOTE: Due to increased attendance for this event, Scott’s has required the use of a separate meeting room and will not be providing separate breakfast tabs for each attendee. The fee above includes breakfast.
If you have any questions about the event, please contact Reena Kapoor at reena@coniferinc.com
About Our Speaker:
RICH MIRONOV is a serial entrepreneur, tech start-up veteran, software product strategy consultant, and currently the CEO of a stealth startup. His early career was at large Silicon Valley companies (HP, Tandem, Sybase) followed executive roles at four B2B technology startups including two successful exits. He has implemented agile product manager at several companies, blogs extensively about product stragegy, and chaired the 2009/2010 product owner tracks at the annual Agile Alliance conference. Rich is the author of “The Art of Product Management,” founded the ProductCamp movement, and was CMO at product management consultancy Enthiosys. He has a BS Physics from Yale and an MBA from Stanford.