Capture Your CEO’s Attention: Marketing Analytics in a Week
VP, STRATEGIC MARKETING
On Demand Advisors
Learn how to operationalize your marketing analytics as we review a recent analytics project that was accomplished in one week.
We will discuss: (1) The recommended process to conduct a successful analytics project; (2) What to expect in a typical project, along with pitfalls and recipes; and, (3) Each step of the project by day:
- Monday: Defining the problem and building the business case
- Tuesday: Selecting the people for the project
- Wednesday: Preparing the technology and data
- Thursday: Executing the analysis and computing the answer
- Friday: Gaining insight and presenting the results
Tuesday – September 24th
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
BMA Members: $15/person*
* Payable @ the door
(CASH or CHECK only, please)
Kathryn Gorges firstname.lastname@example.org
About Our Speaker:
STEPHAN SORGER is a marketing executive, instructor, and author, specializing in marketing analytics. He is the Vice President of Strategic Marketing at consultancy firm On Demand Advisors, where he applies analytics to help clients grow revenue and identify new markets. He is an Adjunct Professor for the USF MBA program, where he teaches marketing analytics. He also teaches marketing analytics in his role as instructor at the San Francisco extension of U.C. Berkeley. He is the author of the new book, “Marketing Analytics: Strategic Models and Metrics,” where he presents decision models and strategic metrics essential to marketing success. He is also on the Marketing Metrics advisory board at U.C. Berkeley Extension, and speaks at several analytics-related events throughout the year. Learn more at www.StephanSorger.com.
|About Our Roundtable Moderator:|
|KATHRYN GORGES is the founder of Marketing Possibility and brings over 17 years of experience in high tech marketing and sales to her marketing consulting business with medium and small businesses in the Silicon Valley area. She helps businesses clarify their brand, build their marketing and social media strategy, and develop executable marketing plans that produce results.Kathryn has spoken at conferences, workshops, meetings, and corporations on a variety of topics about the future of marketing and social media. She is currently the instructor for Marketing Strategies for Entrepreneurs and Small Business Owners at UC Berkeley Extension in San Francisco, CA. She has held marketing and sales leadership positions at IBM, Amdahl, Stratus, and Tandem and has served in executive roles on non-profit boards and community organizations. She has a Masters in Philosophy from Stanford University, a BS in Mathematics from William and Mary, and an MBA from Santa Clara University.