Creating More Effective Marketing Campaigns Using Laser-Focus Competitive Research

MAGGIE BARR Chief Executive Officer Power Start Media

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Every dollar we invest in marketing campaigns today needs to make an impressive, measurable return. Leveraging online media tools and following the latest best practices only get us so far. If the core message of our campaigns is simply based on the target customer needs, and doesn’t take into account the competitive alternatives they are looking at, you’re not getting the most bang for your buck. For a targeted campaign to be truly effective, you must focus its core storyline solely on the value your customers can’t get from anyone but you. That’s the only way you’re sure to reach and draw in the maximum number of prospects.

In this talk we’ll discuss a new framework for doing thorough research on your target customers market alternatives each time you build a new go-too-market campaign. This framework will allow you to quickly create a stronger message and incentive offer for potential customers that will be more effective at driving inbound responses.

DATE/TIME:
Tuesday – MAY 28th
8:30am – 10:00am

LOCATION:
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
Directions

PRICE:
BMA Members:   $10/person*
Non-Members:   $20/person*
* Payable @ the door (CASH or CHECK only, please)

RSVP by May 27th to:
Kathryn Gorges kathryn@marketingpossibility.com 

About Our Speaker:
MAGGIE BARR is CEO of Power Start Media, a full-service PR and marketing agency in Boulder Creek, CA. She also has over 30 years of corporate marketing experience at high tech companies like Microsoft, SAP, Symantec, and Dell. Her agency specializes in helping companies develop and implement target go-to-market campaigns for new products and services.

About Our Roundtable Moderator:

KATHRYN GORGES is the founder of Marketing Possibility and brings over 17 years of experience in high tech marketing and sales to her marketing consulting business with medium and small businesses in the Silicon Valley area.  She helps businesses clarify their brand, build their marketing and social media strategy, and develop executable marketing plans that produce results.Kathryn has spoken at conferences, workshops, meetings, and corporations on a variety of topics about the future of marketing and social media.  She is currently the instructor for Marketing Strategies for Entrepreneurs and Small Business Owners at UC Berkeley Extension in San Francisco, CA.  She has held marketing and sales leadership positions at IBM, Amdahl, Stratus, and Tandem and has served in executive roles on non-profit boards and community organizations.  She has a Masters in Philosophy from Stanford University, a BS in Mathematics from William and Mary, and an MBA from Santa Clara University.