Monday, March 27, 2017
from 6:00 PM to 8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Ave
Mountain View, CA
Steps to Mountain View Caltrain Station with parking nearby
B2B Marketing Roundtable
Join us Monday, March 27th, for an interactive, Marketing Roundtable Happy Hour with:
- Shobhana Viswanathan, Director of Product Marketing at VMware, Cloud Management Business Unit
- Sasha Frljanic, Chief Experience Officer at Indigo Slate, Digital Marketing Agency
Human Experience Innovation: Best Practices in Experience Mapping
Today, customer experience leaders are setting new standards, and companies can no longer compete on features alone.
To succeed, you have to understand the end-to-end experience of your customers: their expectations from your brand, what they experience now, and how to improve their experience.
Join our roundtable discussion and
- Learn about best practices in experience mapping
- Learn how you can clearly show who, where, when, and how your customers interact with your product, or service.
- Learn how to better understand what customers expect from your brand, their current experience, and how to improve it
Shobhana Viswanathan, Director of Product Marketing at VMware within the Cloud Management Business Unit
Shobana is a seasoned marketer with over 15 years of high tech marketing experience spanning product marketing, product management and alliances in both large companies such as IBM, Sun Microsystems and VMware as well as startups. She enjoys evangelizing new categories and products, driving rapid revenue growth, high value partnerships and a brings a creative approach to high-tech marketing.
Sasha Frljanic, Chief Experience Officer at Indigo Slate
Sasha is Chief Experience Officer at Indigo Slate, a Digital Marketing Agency with passion for technology. His mission is to grow the company into a leader in Experience Innovation. Former Microsoft Chief Experience Architect, keynote speaker, Sasha was instrumental during Microsoft’s rapid transformation toward a customer-obsessed culture, leading the way by crafting their Customer Experience (CX) strategy and CX frameworks. When Mr. Frljanic is not architecting experiences professionally, he lectures for the Foster School of Business MBA program at the University of Washington.
BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:
- Intimate Group of 25 Bay Area B2B Marketers
- Happy Hour Setting
- Interactive, Speaker led discussions
- Trending topics in B2B Marketing
SF and Silicon Valley sell-out events, Monthly
Registration includes one drink ticket and appetizers.
****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!