Come join us to learn about how you can drive success in the fast changing sales model today.
Meet the “virtual” sales rep – the extremely automated new role evolving to meet the expectations of today’s self-sufficient buyer for high service levels. This emerging hybrid of marketing, sales, with a healthy amount of customer service thrown in is a far cry from the historical “me and my quota” sales rep. IDC provides guidance to both the CMO and the CIO who have critical roles equipping this team for success. Kathleen Schaub, Vice President of the CMO Advisory Service will share insight, research, and case studies about what's next as the digital transformation continues to change the role of sales.
Kathleen Schaub, Vice President of IDC’s CMO Advisory Service, is a B2B marketing strategist with a 30+year career. She joined IDC in 2011 where she provides research-based guidance and marketing best practices. Kathleen's career mission is helping companies achieve their business goals through better connection with customers and the application of management science to marketing. Kathleen accomplishes this mission as a researcher, analyst, consultant, writer, blogger, speaker, and coach. Among her recent speaking engagements were at major conferences FutureM, LinkedIn Sales Connect, Tech Marketing 360, and IDC Directions.
Kathleen held executive roles at leading technology companies, notably Sybase, where she was Vice President of Marketing Operations and Transformation and earlier led product marketing. Kathleen also held executive positions at Cadence Design Systems, and she served as Chief Marketing Officer for ComputerLand. She holds a BFA in Design from the California College of Art and an MBA from Saint Mary’s College in Moraga, CA. Follow Kathleen on Twitter @kathleenschaub.