Why you need to radically re-design your email campaigns and landing pages for mobile devices, and how to do it.
Co-Founder & President,
Beasley Direct Marketing
To increase your open and click through rates, you need to design the email to compliment the mobile inbox. In this session, learn how to survive in the new mobile game and ensure your emails render as intended. From design tips, to best practices, to a case study by Rewards Network on their email overhaul, you will have the tools to you need to move the needle for mobile viewing and response rates.
- Use a mobile first approach
- Conduct creative testing
- Small changes can be impactful
- Mobile optimization increases mobile CTR
Thursday – November 14th, 2013
8:30 – 10:00am
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
PRICE (Includes Continental Breakfast):
BMA Members: $15/person*
* Payable @ the door (CASH or CHECK only, please)
RSVP by November 13th to:
Laurie Beasley firstname.lastname@example.org
About Our Speaker:
LAURIE BEASLEY has more than 25 years’ experience in direct and interactive marketing. Prior to forming her own direct marketing agency, she was direct marketing manager at Borland International. As one of the founding members of Borland’s direct marketing team, she helped grow the company’s direct marketing revenue from zero to a multi-million dollar business. For the past nineteen years, Ms. Beasley has been the founder and president of Beasley Direct Marketing, Inc., a full-service agency providing strategy and creative execution for integrated direct mail, print advertising, email, and Internet campaigns. Laurie is a frequent speaker on direct marketing topics at conferences, which most recently include the American Marketing Association, Direct Marketing Association, Business Marketing Association, and LA Direct Marketing Expo. She is the recipient of several awards for integrated marketing campaigns, which featured outstanding creative and exceptional ROI, including the Echo, Summit, Pioneer, Silver Pyramid, Communicator and Caples awards. She is President of The Direct Marketing Association of Northern California Chapter www.dmanc.org and a professor of email marketing at UC Berkeley Extension and Direct and Email Marketing at UCSC Extension.