We are drowning in data. We have more than any other time in history and yet we are often at a loss to gather insights from it. We are only beginning to use it to benefit business, to help us make decisions.
Come join us to learn how marketers can extract insights from data and put it to action.
Theresa Kushner has been managing and using data for over 20 years in the high tech industry working for Texas Instruments, IBM, Cisco and now VMware. She calls herself a data-vangelist and speaks enthusiastically about the importance of managing data from raw input to fact to insight. During this session, she will share with you her learnings on managing the data supply chain - from creation to cremation -- in today's big data world. Co-author of two books on data, Theresa brings a different perspective to how marketers should look at data today.
This session will provide insight into:
- which data is important - not all data is created equal
- how do you provide an environment for data to help marketers
- how do you extract the insight from the data
Theresa Kushner joined VMware in October 2012 to build a data governance, data management, business intelligence and advanced analytics capability internally. Before joining VMware, Theresa was Senior Director of Customer Intelligence at Cisco Systems. She joined Cisco in 2006 from IBM in Armonk, NY. At IBM and Cisco she managed similar functions responsible for increasing market share, driving revenue and applying insights from company data both in the U.S. and Europe.
At VMware, Theresa helped launch the company’s women’s initiative, VMwomen. She is the co-author of “Managing Your Business Data from Chaos to Confidence” published in 2006 with Maria Villar and “B2B Data-Driven Marketing: Sources, Uses, Results” co-authored with Ruth Stevens and released in June 2015.