Thursday, June 9, 2016
from 5:30 PM to 8:00 PM (PST)
1020 Enterprise Way
Sunnyvale, CA 94089
In a b-to-b world where it sometimes seems that most offerings can be duplicated by competitors overnight, best-in-class customer experience remains a key differentiator. Creating this experience isn’t easy; it requires a significant amount of coordination between sales, marketing and product functions and a strong executive mandate.
A key component of a successful customer experience effort is building, activating and leveraging customer advocates. And because customer proof is critical to building market trust, advocacy should be a key responsibility that serves sales, marketing and product teams.
Come join Lisa Nakano for an exciting discussion and learn:
• The key building blocks of customer advocacy
• The best practices to build and improve an advocacy ecosystem
• How to quantify the value of customer advocates for demand creation
Lisa Nakano is a research director and analyst at SiriusDecisions where she specializes in Customer Experience. She is a customer experience and insights thought leader with more than 20 years of experience working in global organizations, with an emphasis on the high-tech software, hardware and telecommunications sectors. She has successfully led customer experience, customer insight and customer marketing initiatives designed to deepen knowledge of customers, increase loyalty and improve business results. Lisa has particularly focused on developing ground-up programs and organizations to execute strategies to drive the voice of the customer deeply and broadly into organizations. Lisa received a BA in public relations and marketing from San Jose State University in San Jose, CA. She is Net Promoter® certified.