Key Trends in Brand Marketing for 2014: Aligning Online and Social Marketing
The importance of shifting from tactical sales implementation to a strategic brand alignment with business initiatives will be a key focus for 2014. Social media strategies aligned with targeted campaigns built around a core brand focus can now leverage data to attract customers. Steven will present some new trends and 14 recommendations to build these drivers for success.
Wednesday – November 6th
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
BMA Members: $15/person*
* Payable @ the door (CASH or CHECK only, please)
RSVP by November 5th to:
Steven Donaldson firstname.lastname@example.org
STEVEN DONALDSON is the President of RadiantBrands, a full service branding and creative agency that provides brand strategy, naming, design, communications and interactive services to a wide range of clients from start-ups to Fortune 100 companies. He has over twenty years of experience in brand design and communications. His focus is on connecting brand strategy to brand experience– building one brand voice to customers through all touchpoints. At Radiant, he has worked with consumer, b2b/financial services, and healthcare organizations. Clients have included Hewlett Packard, Wells Fargo, John Muir Health as well as consumer brands such as Cost Plus World Market, Pet Food Express and Ask Jeeves.Donaldson has spoken about branding at various venues including the Haas School of Business at UC Berkeley, e-commerce developers’ conferences and the Commonwealth Club. He has been featured in stories on online branding in Direct Magazine and the San Francisco Business Times as well as on CNET Television.