Branding Roundtable
Build Your Brand Ecology
Date: Thursday, February 16th
Time: 8:30 a.m. to 10:00 a.m.
Location: Bay Cafe at Palo Alto Golf Course, Palo Alto CA
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Speaker / Moderator: STEVEN DONALDSON Principal & Chief Strategist Radiant Brands |
Like in all natural systems brands live in complex environments that can either support their ability to thrive and grow or kill them. Knowing what affects brand perceptions, awareness, what’s competing with you can make all the difference in building a customer base, getting more visibility and growing revenue. Learn the how to evaluate your strengths, weaknesses and threats by defining your brand ecology.
BMA Members: $15/person*
Non-Members: $30/person*
An additional $5 fee will be charged for day-of-event walk-ins. (CASH or CHECK ONLY).
If you have any questions about this event, please contact Steven Donaldson at stevend@radiantbrands.com
About Our Speaker / Moderator:
STEVEN DONALDSON is a principal at RadiantBrands, a strategic branding and marketing firm based in Berkeley. Donaldson led the redesign of the Ask Jeeves brand identity and has worked with clients such as Wells Fargo, Hewlett-Packard, Bank of America and consumer companies such as Pet Food Express and Cost Plus World Market. Donaldson has lectured at the Haas School of Business at UC Berkeley and the Commonwealth Club of San Francisco and has been featured in Direct Magazine and the San Francisco Business Times.