PHOTO CREDIT: SHANE CHIU
Marketing today is out of control. With all the new marketing techniques arriving on a near daily basis, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways.
To succeed in today’s noisy, chaotic marketplace, B2B marketers need to find a way to get heard above the clutter and clatter. In this presentation, Linda Popky, author of the new book Marketing Above the noise: Achieve Strategic Advantage with Marketing that Matters, will share strategies to help marketers get the attention of customers and prospects and effectively build business.
- Why it’s not enough in today’s environment to have a great product, creative service, or terrific technology.
- The 8 timeless marketing factors that help organizations rise above the noise in the marketplace.
- The importance of building integrated marketing initiatives that start with employees and include customers, partners, and other key audiences.
- The 5 momentum factors without which marketing teams are not successful navigating through their own organizations
- Examples of B2B businesses that have used marketing to get heard above the noise.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ will be released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music. For more information, visit leverage2market.com or follow Linda on Twitter, @popky.