Recommended Reading

CBC Recommended Reading List

BMA national provides the following list of books as sources that may help in preparing for the CBC exam. Examination questions are not necessarily based on these references.

Business-to-Business Advertising: A Marketing Management Approach — Patti/Hartley/Kennedy (more info)

Quick Tips for Better Business-to-Business Marketing Communications — Bly

How to Write Better Business/Industrial Copy — Powers

Profiting from Industrial Sales Leads — New Equipment Digest (Penton Media)

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales – Bly (more info)

Business-to-Business Marketing: Creating a Community of Customers — Hunter/Teitjen (more info)

Managing Business-to-Business Communications — Peterson/De Bonis

Integrated Marketing Communications — Schultz/Tannenbaum/Lauterborn

Managing Sales Leads — Donath/Crocker/Obermayer/Dixon (more info)